Key Insights as of Jun 2025
Market Demographics
Population size
9,800,000 people
Population growth rate
1.2 %
Age distribution: 0-14
20.5 %
Age distribution: 15-64
70.8 %
Age distribution: 65+
8.7 %
Household size
3.4 people
Household composition: Families
68.0 %
Education levels: Tertiary
35.0 %
Economic Indicators
Median household income
12,000 USD/year
Employment rate
88.0 %
Job growth
1.5 %
Dominant industries
Services, Manufacturing, Retail
Cost of living index
65.0 index
Consumer Spending & Buying Power
Retail sales per capita
2,500 USD
Disposable income
9,000 USD
Spending: Apparel
15.0 %
Spending: Dining
20.0 %
Spending: Electronics
10.0 %
Competition & Retail Presence
Existing retail mix
Malls, Local Markets, Specialty Stores
Number of competitors
150 stores
Market saturation
Moderate
Presence of anchor tenants
Yes
Foot traffic from nearby businesses
High
Real Estate & Infrastructure
Rent costs
20 USD/sqft/year
Property values
2,000 USD/sqft
Zoning laws
Commercial, Mixed-Use
Business permits
6-12 months
Availability of retail space
Moderate
Proximity to major roads
High
Public transportation access
High
Parking availability
Moderate
Traffic & Accessibility
Pedestrian traffic
High
Vehicle traffic
Heavy
Public transport accessibility
85.0 %
Commute times
45 minutes
Work patterns
9-5, Flexible
Psychographics & Consumer Lifestyle
Shopping preferences
In-Store, Online
Brand affinity
Local, International
Consumer loyalty
Moderate
Entertainment and leisure trends
Dining, Cinema, Parks
Crime Rates & Safety
Crime statistics
3,500 incidents/100,000 people
Shoplifting rates
2.0 %
Public safety measures
Police Patrols, CCTV
Tourism & Seasonal Factors
Tourist spending
1,200 USD/tourist
Tourist footfall
2,000,000 visitors/year
Major local events
Nowruz, Art Fairs
Seasonal attractions
Bazaars, Cultural Sites
Online vs. In-Store Shopping Trends
E-commerce penetration
25.0 %
Click-and-collect adoption
15.0 %
Local preference for in-store shopping
60.0 %
Retail & Mall Performance
Total retail space
10,000,000 sqft
Retail space per capita
1.0 sqft/person
Projected growth in retail space
2.0 %
Retail leakage rate
15.0 %
Sustainable retail demand
High
Major upcoming retail projects
2 projects
Consumer Behavior & Spending
Grocery market share: Retailer 1
30.0 %
Grocery market share: Retailer 2
25.0 %
Grocery market share: Retailer 3
20.0 %
Consumer spending patterns
Essentials, Discretionary
Grocery expenditure trends
5.0 %
Luxury retail performance
Moderate
Top mall shopping preferences
Grand Bazaar, Iran Mall
Shopping trips to other cities
10.0 %
Key drivers for mall visits
Variety, Entertainment
Preferred brand categories
Value Fashion, Electronics
Competitive & Site Analysis
Number of existing malls
10 malls
Total retail footfall
50,000,000 visits/year
Retail market gaps
Luxury, Specialty Retail
Trade area population
12,000,000 people
Retail potential in catchment area
High
Projected retail growth rate
3.0 %
Preferred mall layouts
Open-Air, Multi-Level
Site & Accessibility
Public transport access
High
Walkability score
70 index
Road infrastructure & car access
Good
Parking capacity in comparable malls
5,000 spaces
Surrounding land use & future developments
Commercial, Residential