Key Insights as of Jun 2025
Market Demographics
Population size
16,000,000 people
Population growth rate
2.0 %
Age distribution
35 %
Household size
5.5 people
Household composition
70 %
Education levels
60 %
Economic Indicators
Median household income
3,600,000 PKR
Employment rate
92 %
Job growth
3.5 %
Dominant industries
Trade, Manufacturing, Services
Cost of living index
65 index
Consumer Spending & Buying Power
Retail sales per capita
150,000 PKR
Disposable income
2,800,000 PKR
Spending behavior - apparel
20 %
Spending behavior - dining
15 %
Spending behavior - electronics
10 %
Competition & Retail Presence
Existing retail mix
Malls, Markets, Standalone
Number of competitors
150 stores
Market saturation
Moderate
Presence of anchor tenants
80 %
Foot traffic from nearby businesses
High
Real Estate & Infrastructure
Rent costs
50,000 PKR/sq.m/year
Property values
10,000,000 PKR/sq.m
Zoning laws
Commercial
Business permits
6 months
Availability of retail space
Moderate
Proximity to major roads
90 %
Public transportation access
High
Parking availability
Adequate
Traffic & Accessibility
Pedestrian traffic
500,000 people/day
Vehicle traffic
1,000,000 vehicles/day
Public transport accessibility
85 %
Commute times
45 minutes
Work patterns
9-5
Psychographics & Consumer Lifestyle
Shopping preferences
Malls, Online
Brand affinity
International, Local
Consumer loyalty
60 %
Entertainment and leisure trends
Dining, Cinema
Crime Rates & Safety
Crime statistics
3,000 incidents/100,000 people
Shoplifting rates
5 %
Public safety measures
CCTV, Security
Tourism & Seasonal Factors
Tourist spending
500,000,000 PKR/year
Tourist footfall
1,000,000 visitors/year
Major local events
Festivals, Exhibitions
Seasonal attractions
Winter Sales
Online vs. In-Store Shopping Trends
E-commerce penetration
20 %
Click-and-collect adoption
10 %
Local preference for in-store shopping
70 %
Retail & Mall Performance
Total retail space
5,000,000 sq.m
Retail space per capita
0.31 sq.m/person
Projected growth in retail space
5 %
Retail leakage rate
15 %
Sustainable retail demand
High
Major upcoming retail projects
2 projects
Consumer Behavior & Spending
Grocery market share - Retailer 1
Carrefour, 25 %
Grocery market share - Retailer 2
Imtiaz, 20 %
Grocery market share - Retailer 3
Naheed, 15 %
Consumer spending patterns
Value-driven
Grocery expenditure trends
10 %
Luxury retail performance
Moderate
Top mall shopping preferences
Dolmen Mall, Lucky One
Shopping trips to other cities
5 %
Key drivers for mall visits
Dining, Entertainment
Preferred brand categories
Value fashion, Electronics
Competitive & Site Analysis
Number of existing malls
10 malls
Total retail footfall
50,000,000 visits/year
Retail market gaps
Luxury, Specialty
Trade area population
10,000,000 people
Retail potential in catchment area
High
Projected retail growth rate
6 %
Preferred mall layouts
Open-air, Multi-level
Site & Accessibility
Public transport access
High
Walkability score
70 index
Road infrastructure & car access
Good
Parking capacity in comparable malls
2,000 spaces
Surrounding land use & future developments
Commercial, Residential