Key Insights as of Jun 2025
Market Demographics
Population size
412,000 people
Population growth rate
1.8 %
Age distribution
0-14: 22%, 15-64: 70%, 65+: 8% %
Household size
3.5 people
Household composition
Married: 60%, Single: 30%, Other: 10% %
Education levels
High school or less: 40%, Bachelor’s: 45%, Postgraduate: 15% %
Economic Indicators
Median household income
4,500 USD/month
Employment rate
92 %
Job growth
2.5 %
Dominant industries
Manufacturing, Agriculture, Services
Cost of living index
65 index
Consumer Spending & Buying Power
Retail sales per capita
1,200 USD/year
Disposable income
3,000 USD/year
Spending behavior by category
Apparel: 25%, Dining: 30%, Electronics: 20% %
Competition & Retail Presence
Existing retail mix
Local shops: 60%, Chains: 30%, Malls: 10% %
Number of competitors
150 stores
Market saturation
Moderate
Presence of anchor tenants
Yes
Foot traffic from nearby businesses
High
Real Estate & Infrastructure
Rent costs
10 USD/sq ft/year
Property values
1,500 USD/sq ft
Zoning laws
Commercial zones available
Business permits
Moderate
Availability of retail space
Adequate
Proximity to major roads
High
Public transportation access
Good
Parking availability
Moderate
Traffic & Accessibility
Pedestrian traffic
10,000 people/day
Vehicle traffic
15,000 vehicles/day
Public transport accessibility
80 %
Commute times
25 minutes
Work patterns
9-5: 70%, Flexible: 20%, Remote: 10% %
Psychographics & Consumer Lifestyle
Shopping preferences
In-store: 70%, Online: 30% %
Brand affinity
Local: 50%, International: 50% %
Consumer loyalty
Moderate
Entertainment and leisure trends
Dining: 40%, Cinema: 30%, Parks: 20% %
Crime Rates & Safety
Crime statistics
1,500 incidents/year
Shoplifting rates
200 incidents/year
Public safety measures
Adequate
Tourism & Seasonal Factors
Tourist spending
5,000,000 USD/year
Tourist footfall
100,000 visitors/year
Major local events
Cultural festivals: 2 events/year
Seasonal attractions
Historical sites: High
Online vs. In-Store Shopping Trends
E-commerce penetration
30 %
Click-and-collect adoption
15 %
Local preference for in-store shopping
70 %
Retail & Mall Performance
Total retail space
1,000,000 sq ft
Retail space per capita
2.4 sq ft/person
Projected growth in retail space
3 %
Retail leakage rate
20 %
Sustainable retail demand
Moderate
Major upcoming retail projects
1 mall
Consumer Behavior & Spending
Grocery market share distribution
Retailer 1: 40%, Retailer 2: 30%, Retailer 3: 20% %
Consumer spending patterns
Grocery: 40%, Apparel: 20%, Electronics: 15% %
Grocery expenditure trends
5 %
Luxury retail performance
Low
Top mall shopping preferences
Convenience: 50%, Variety: 30%, Entertainment: 20% %
Shopping trips to other cities
15 %
Key drivers for mall visits
Dining: 40%, Shopping: 40%, Entertainment: 20% %
Preferred brand categories
Value fashion: 60%, Luxury fashion: 20%, Electronics: 20% %
Competitive & Site Analysis
Number of existing malls
2 malls
Total retail footfall
5,000,000 visits/year
Retail market gaps
Luxury retail, Entertainment
Trade area population
500,000 people
Retail potential in catchment area
Moderate
Projected retail growth rate
4 %
Preferred mall layouts
Open-air: 60%, Enclosed: 40% %
Site & Accessibility
Public transport access
Good
Walkability score
70 index
Road infrastructure & car access
High
Parking capacity in comparable malls
1,000 spaces
Surrounding land use & future developments
Residential: 50%, Commercial: 40%, Industrial: 10% %