Key Insights as of Jun 2025
Market Demographics
Population size
398,000 people
Population growth rate
2.5 %
Age distribution - 0-14
25 %
Age distribution - 15-64
70 %
Age distribution - 65+
5 %
Household size
4.2 people
Household composition - Families
75 %
Education levels - High school or above
80 %
Economic Indicators
Median household income
90,000 SAR/year
Employment rate
92 %
Job growth
3.0 %
Dominant industries
Petrochemicals, Manufacturing
Cost of living index
85 index
Consumer Spending & Buying Power
Retail sales per capita
12,000 SAR/year
Disposable income
70,000 SAR/year
Spending - Apparel
15 %
Spending - Dining
20 %
Spending - Electronics
10 %
Competition & Retail Presence
Existing retail mix
Malls, Hypermarkets
Number of competitors
25 retail chains
Market saturation
Moderate
Presence of anchor tenants
Yes
Foot traffic from nearby businesses
High
Real Estate & Infrastructure
Rent costs - Retail
150 SAR/sq.m/month
Property values - Commercial
8,000 SAR/sq.m
Zoning laws
Commercial zones defined
Business permits
6-12 months
Availability of retail space
Moderate
Proximity to major roads
High
Public transportation access
Limited
Parking availability
Adequate
Traffic & Accessibility
Pedestrian traffic
Moderate
Vehicle traffic
45,000 vehicles/day
Public transport accessibility
20 %
Commute times
25 minutes
Work patterns
8-5 dominant
Psychographics & Consumer Lifestyle
Shopping preferences
Malls preferred
Brand affinity
International brands
Consumer loyalty
Moderate
Entertainment trends
Cinema, Dining
Crime Rates & Safety
Crime statistics
1,200 incidents/100,000 people
Shoplifting rates
0.5 %
Public safety measures
High
Tourism & Seasonal Factors
Tourist spending
5,000 SAR/visitor
Tourist footfall
50,000 visitors/year
Major local events
1-2 events/year
Seasonal attractions
Beach, Corniche
Online vs. In-Store Shopping Trends
E-commerce penetration
25 %
Click-and-collect adoption
15 %
Preference for in-store
60 %
Retail & Mall Performance
Total retail space
500,000 sq.m
Retail space per capita
1.26 sq.m/person
Projected growth in retail space
5 %
Retail leakage rate
20 %
Sustainable retail demand
High
Major upcoming retail projects
1-2 projects
Consumer Behavior & Spending
Grocery market share - Retailer 1
Carrefour, 30 %
Grocery market share - Retailer 2
Lulu, 25 %
Grocery market share - Retailer 3
Panda, 20 %
Consumer spending patterns
Family-oriented
Grocery expenditure trends
8 %
Luxury retail performance
Low
Top mall shopping preferences
Fanar Mall
Shopping trips to other cities
30 %
Key drivers for mall visits
Dining, Entertainment
Preferred brand categories
Value fashion
Competitive & Site Analysis
Number of existing malls
3 malls
Total retail footfall
10,000,000 visits/year
Retail market gaps
Luxury, Specialty
Trade area population
500,000 people
Retail potential in catchment area
High
Projected retail growth rate
6 %
Preferred mall layouts
Open, Mixed-use
Site & Accessibility
Public transport access
Low
Walkability score
40 index
Road infrastructure & car access
High
Parking capacity in comparable malls
2,000 spaces/mall
Surrounding land use & future developments
Residential, Industrial