Key Insights as of Jun 2025

Market Demographics
Population size

9,250,000 people

Population growth rate

1.8 %

Age distribution

35 %

Household size

4.2 people

Household composition

65 %

Education levels

40 %

Economic Indicators
Median household income

3,500 USD

Employment rate

88 %

Job growth

2.5 %

Dominant industries

Retail, Tourism, Construction

Cost of living index

60 index

Consumer Spending & Buying Power
Retail sales per capita

1,200 USD

Disposable income

2,800 USD

Spending behavior - apparel

15 %

Spending behavior - dining

20 %

Spending behavior - electronics

10 %

Competition & Retail Presence
Existing retail mix

Supermarkets, Apparel, Electronics

Number of competitors

150 businesses

Market saturation

Moderate

Presence of anchor tenants

Carrefour, Zara

Foot traffic from nearby businesses

High

Real Estate & Infrastructure
Rent costs

12 USD/sqft

Property values

1,500 USD/sqm

Zoning laws

Commercial-friendly

Business permits

Moderate

Availability of retail space

10,000 sqm

Proximity to major roads

High

Public transportation access

High

Parking availability

Adequate

Traffic & Accessibility
Pedestrian traffic

50,000 people/day

Vehicle traffic

100,000 vehicles/day

Public transport accessibility

80 %

Commute times

45 minutes

Work patterns

Hybrid

Psychographics & Consumer Lifestyle
Shopping preferences

Value-driven

Brand affinity

International brands

Consumer loyalty

Moderate

Entertainment and leisure trends

Dining, Cinemas

Crime Rates & Safety
Crime statistics

3,000 incidents/100,000 people

Shoplifting rates

150 incidents/100,000 people

Public safety measures

High

Tourism & Seasonal Factors
Tourist spending

500 USD/tourist

Tourist footfall

5,000,000 visitors/year

Major local events

Cultural festivals

Seasonal attractions

Winter tourism

Online vs. In-Store Shopping Trends
E-commerce penetration

25 %

Click-and-collect adoption

15 %

Local preference for in-store shopping

70 %

Retail & Mall Performance
Total retail space

1,500,000 sqft

Retail space per capita

1.6 sqft/person

Projected growth in retail space

5 %

Retail leakage rate

20 %

Sustainable retail demand

High

Major upcoming retail projects

Mall expansions

Consumer Behavior & Spending
Grocery market share - Retailer 1

Carrefour, 30 %

Grocery market share - Retailer 2

Metro, 20 %

Grocery market share - Retailer 3

HyperOne, 15 %

Consumer spending patterns

Essentials-focused

Grocery expenditure trends

10 %

Luxury retail performance

Moderate

Top mall shopping preferences

Mall of Egypt, Dandy Mega Mall

Shopping trips to other cities

15 %

Key drivers for mall visits

Dining, Entertainment

Preferred brand categories

Value fashion, Electronics

Competitive & Site Analysis
Number of existing malls

5 malls

Total retail footfall

20,000,000 visits/year

Retail market gaps

Luxury retail

Trade area population

12,000,000 people

Retail potential in catchment area

High

Projected retail growth rate

4.8 %

Preferred mall layouts

Open-air, Mixed-use

Site & Accessibility
Public transport access

High

Walkability score

70 index

Road infrastructure & car access

High

Parking capacity in comparable malls

5,000 spaces

Surrounding land use & future developments

Commercial, Residential