Key Insights as of Jun 2025
Market Demographics
Population size
2,042,000 people
Population growth rate
1.8 %
Age distribution
35 %
Household size
5.2 people
Household composition
70 %
Education levels
45 %
Economic Indicators
Median household income
48,000 SAR
Employment rate
92 %
Job growth
2.5 %
Dominant industries
Tourism, Retail, Hospitality
Cost of living index
85 index
Consumer Spending & Buying Power
Retail sales per capita
12,500 SAR
Disposable income
38,000 SAR
Spending behavior - apparel
15 %
Spending behavior - dining
20 %
Spending behavior - electronics
10 %
Competition & Retail Presence
Existing retail mix
Supermarkets, Fashion, Electronics
Number of competitors
150 stores
Market saturation
Moderate
Presence of anchor tenants
Yes
Foot traffic from nearby businesses
High
Real Estate & Infrastructure
Rent costs
1,200 SAR/sqm/year
Property values
6,500 SAR/sqm
Zoning laws
Restricted
Business permits
Moderate
Availability of retail space
Limited
Proximity to major roads
High
Public transportation access
Good
Parking availability
Moderate
Traffic & Accessibility
Pedestrian traffic
500,000 people/day
Vehicle traffic
200,000 vehicles/day
Public transport accessibility
70 %
Commute times
25 minutes
Work patterns
60 %
Psychographics & Consumer Lifestyle
Shopping preferences
Convenience, Value
Brand affinity
International, Local
Consumer loyalty
High
Entertainment and leisure trends
Religious tourism, Dining
Crime Rates & Safety
Crime statistics
1,200 incidents/100,000 people
Shoplifting rates
150 incidents/100,000 people
Public safety measures
High
Tourism & Seasonal Factors
Tourist spending
15,000 SAR/visitor
Tourist footfall
10,000,000 visitors/year
Major local events
Hajj, Umrah
Seasonal attractions
Religious sites
Online vs. In-Store Shopping Trends
E-commerce penetration
18 %
Click-and-collect adoption
25 %
Local preference for in-store shopping
75 %
Retail & Mall Performance
Total retail space
1,500,000 sqm
Retail space per capita
0.73 sqm/person
Projected growth in retail space
5 %
Retail leakage rate
15 %
Sustainable retail demand
High
Major upcoming retail projects
Makkah Mall Expansion
Consumer Behavior & Spending
Grocery market share - Retailer 1
Panda, 30 %
Grocery market share - Retailer 2
Carrefour, 25 %
Grocery market share - Retailer 3
BinDawood, 20 %
Consumer spending patterns
Value-driven
Grocery expenditure trends
8 %
Luxury retail performance
Moderate
Top mall shopping preferences
Makkah Mall, Umm Al-Qura
Shopping trips to other cities
20 %
Key drivers for mall visits
Convenience, Variety
Preferred brand categories
Value fashion, Electronics
Competitive & Site Analysis
Number of existing malls
10 malls
Total retail footfall
50,000,000 visits/year
Retail market gaps
Luxury retail
Trade area population
3,000,000 people
Retail potential in catchment area
High
Projected retail growth rate
4 %
Preferred mall layouts
Open-air, Mixed-use
Site & Accessibility
Public transport access
70 %
Walkability score
60 index
Road infrastructure & car access
High
Parking capacity in comparable malls
5,000 spaces
Surrounding land use & future developments
Mixed-use, Tourism