Key Insights as of Jun 2025
Market Demographics
Population size
407,000 people
Population growth rate
1.8 %
Age distribution
0-14: 22%, 15-34: 35%, 35-54: 30%, 55+: 13% %
Household size
3.4 people
Household composition
Married: 60%, Single: 25%, Extended: 15% %
Education levels
High school or less: 55%, Vocational: 30%, University: 15% %
Economic Indicators
Median household income
40,000 TRY/year
Employment rate
65 %
Job growth
2.5 %
Dominant industries
Manufacturing, Logistics, Automotive
Cost of living index
90 index
Consumer Spending & Buying Power
Retail sales per capita
8,000 TRY/year
Disposable income
32,000 TRY/year
Spending behavior - apparel
15 %
Spending behavior - dining
20 %
Spending behavior - electronics
10 %
Competition & Retail Presence
Existing retail mix
Supermarkets: 40%, Apparel: 30%, Electronics: 15%, Specialty: 15% %
Number of competitors
50 stores
Market saturation
Moderate
Presence of anchor tenants
Migros, CarrefourSA
Foot traffic from nearby businesses
High
Real Estate & Infrastructure
Rent costs
150 TRY/sqm/month
Property values
2,500,000 TRY
Zoning laws
Commercial zones designated
Business permits
Moderate complexity
Availability of retail space
20,000 sqm
Proximity to major roads
High
Public transportation access
Good
Parking availability
Adequate
Traffic & Accessibility
Pedestrian traffic
Moderate
Vehicle traffic
High
Public transport accessibility
80 %
Commute times
30 minutes
Work patterns
Shift-based
Psychographics & Consumer Lifestyle
Shopping preferences
Value-driven
Brand affinity
Migros, LC Waikiki, Samsung
Consumer loyalty
Moderate
Entertainment and leisure trends
Cafes, Cinemas
Crime Rates & Safety
Crime statistics
1,200 incidents/100,000 people
Shoplifting rates
2 %
Public safety measures
Police patrols, CCTV
Tourism & Seasonal Factors
Tourist spending
500 TRY/visitor
Tourist footfall
Low
Major local events
Industrial fairs
Online vs. In-Store Shopping Trends
E-commerce penetration
25 %
Click-and-collect adoption
15 %
Local preference for in-store shopping
70 %
Retail & Mall Performance
Total retail space
150,000 sqm
Retail space per capita
0.37 sqm/person
Projected growth in retail space
5 %
Retail leakage rate
20 %
Sustainable retail demand
Stable
Major upcoming retail projects
Gebze Center expansion
Consumer Behavior & Spending
Grocery market share - Top 3 retailers
Migros: 30%, CarrefourSA: 20%, BIM: 15% %
Consumer spending patterns
Essentials-focused
Grocery expenditure trends
10 % growth
Luxury retail performance
Low
Top mall shopping preferences
Gebze Center
Shopping trips to other cities
30 %
Key drivers for mall visits
Convenience, Variety
Preferred brand categories
Value fashion, Electronics
Competitive & Site Analysis
Number of existing malls
2 malls
Total retail footfall - annual visits
2,000,000 visits
Retail market gaps
Luxury retail, Entertainment
Trade area population
600,000 people
Retail potential in catchment area
Moderate
Projected retail growth rate
6 %
Preferred mall layouts
Open-air, Mixed-use
Site & Accessibility
Public transport access
High
Walkability score
60 index
Road infrastructure & car access
Excellent
Parking capacity in comparable malls
1,500 spaces
Surrounding land use & future developments
Industrial, Residential