Key Insights as of Jun 2025

Market Demographics
Population size

5,800,000 people

Population growth rate

1.8 %

Age distribution

35 %

Household size

3.2 people

Household composition

60 %

Education levels

45 %

Economic Indicators
Median household income

72,000 ZAR

Employment rate

65 %

Job growth

2.5 %

Dominant industries

Finance, Retail, Mining

Cost of living index

110 index

Consumer Spending & Buying Power
Retail sales per capita

15,000 ZAR

Disposable income

50,000 ZAR

Spending behavior - apparel

20 %

Spending behavior - dining

25 %

Spending behavior - electronics

15 %

Competition & Retail Presence
Existing retail mix

Malls, Independent Stores

Number of competitors

150 stores

Market saturation

70 %

Presence of anchor tenants

80 %

Foot traffic from nearby businesses

10,000 visits/day

Real Estate & Infrastructure
Rent costs

200 ZAR/sq m

Property values

2,500,000 ZAR

Zoning laws

Retail-friendly

Business permits

6 months

Availability of retail space

5,000 sq m

Proximity to major roads

90 %

Public transportation access

85 %

Parking availability

2,000 spaces

Traffic & Accessibility
Pedestrian traffic

20,000 people/day

Vehicle traffic

50,000 vehicles/day

Public transport accessibility

80 %

Commute times

45 minutes

Work patterns

60 %

Psychographics & Consumer Lifestyle
Shopping preferences

In-store

Brand affinity

Nike, Adidas, Woolworths

Consumer loyalty

65 %

Entertainment and leisure trends

Dining, Movies

Crime Rates & Safety
Crime statistics

3,500 incidents/100,000 people

Shoplifting rates

2 %

Public safety measures

CCTV, Security Patrols

Tourism & Seasonal Factors
Tourist spending

5,000 ZAR/tourist

Tourist footfall

2,000,000 visits/year

Major local events

Jazz Festival, Fashion Week

Seasonal attractions

December Holidays

Online vs. In-Store Shopping Trends
E-commerce penetration

30 %

Click-and-collect adoption

20 %

Local preference for in-store shopping

70 %

Retail & Mall Performance
Total retail space

1,500,000 sq m

Retail space per capita

0.26 sq m/person

Projected growth in retail space

3 %

Retail leakage rate

15 %

Sustainable retail demand

80 %

Major upcoming retail projects

Rosebank Mall Expansion

Consumer Behavior & Spending
Grocery market share - Retailer 1

Pick n Pay, 30 %

Grocery market share - Retailer 2

Shoprite, 25 %

Grocery market share - Retailer 3

Woolworths, 20 %

Consumer spending patterns

Value-driven

Grocery expenditure trends

5 %

Luxury retail performance

10 %

Top mall shopping preferences

Sandton City, Mall of Africa

Shopping trips to other cities

10 %

Key drivers for mall visits

Dining, Entertainment

Preferred brand categories

Value Fashion, Electronics

Competitive & Site Analysis
Number of existing malls

25 malls

Total retail footfall

50,000,000 visits/year

Retail market gaps

Luxury Retail, Specialty Stores

Trade area population

7,000,000 people

Retail potential in catchment area

High

Projected retail growth rate

4 %

Preferred mall layouts

Open-air, Mixed-use

Site & Accessibility
Public transport access

90 %

Walkability score

75 index

Road infrastructure & car access

95 %

Parking capacity in comparable malls

3,000 spaces

Surrounding land use & future developments

Mixed-use, Residential