Key Insights as of Jun 2025
Market Demographics
Population size
28,000 people
Population growth rate
1.8 %
Age distribution
35% under 30, 45% 30-60, 20% over 60 %
Household size
4.2 people
Household composition
70% families, 20% couples, 10% singles %
Education levels
40% high school, 35% bachelor’s, 15% master’s, 10% other %
Economic Indicators
Median household income
12,500 USD
Employment rate
92 %
Job growth
1.5 %
Dominant industries
Tourism, Retail, Agriculture
Cost of living index
85 index
Consumer Spending & Buying Power
Retail sales per capita
3,200 USD
Disposable income
10,000 USD
Spending behavior - apparel
15 %
Spending behavior - dining
25 %
Spending behavior - electronics
10 %
Competition & Retail Presence
Existing retail mix
60% local, 30% regional, 10% international %
Number of competitors
45 stores
Market saturation
Moderate
Presence of anchor tenants
2 stores
Foot traffic from nearby businesses
5,000 daily visitors
Real Estate & Infrastructure
Rent costs
15 USD/sq ft/year
Property values
200,000 USD
Zoning laws
Commercial-friendly
Business permits
6-12 months
Availability of retail space
10,000 sq ft
Proximity to major roads
90 %
Public transportation access
High
Parking availability
500 spaces
Traffic & Accessibility
Pedestrian traffic
3,000 daily
Vehicle traffic
15,000 daily vehicles
Public transport accessibility
80 %
Commute times
20 minutes
Work patterns
60% local, 40% regional %
Psychographics & Consumer Lifestyle
Shopping preferences
50% in-store, 50% online %
Brand affinity
Local brands, value fashion
Consumer loyalty
65 %
Entertainment and leisure trends
Dining, cultural events
Crime Rates & Safety
Crime statistics
1,200 incidents/100,000 people
Shoplifting rates
50 incidents/100 stores
Public safety measures
High
Tourism & Seasonal Factors
Tourist spending
2,500,000 USD
Tourist footfall
50,000 annual visitors
Major local events
3 events
Seasonal attractions
Summer festivals, winter markets
Online vs. In-Store Shopping Trends
E-commerce penetration
40 %
Click-and-collect adoption
20 %
Local preference for in-store shopping
60 %
Retail & Mall Performance
Total retail space
150,000 sq ft
Retail space per capita
5.4 sq ft/person
Projected growth in retail space
5 %
Retail leakage rate
15 %
Sustainable retail demand
High
Major upcoming retail projects
1 projects
Consumer Behavior & Spending
Grocery market share - Retailer 1
40 %
Grocery market share - Retailer 2
30 %
Grocery market share - Retailer 3
20 %
Consumer spending patterns
30% essentials, 20% discretionary %
Grocery expenditure trends
5 %
Luxury retail performance
Low
Top mall shopping preferences
Convenience, dining options
Shopping trips to other cities
25 %
Key drivers for mall visits
Events, anchor stores
Preferred brand categories
Value fashion, local brands
Competitive & Site Analysis
Number of existing malls
1 malls
Total retail footfall
1,500,000 annual visits
Retail market gaps
Luxury retail, entertainment
Trade area population
50,000 people
Retail potential in catchment area
Moderate
Projected retail growth rate
4 %
Preferred mall layouts
Open-air, mixed-use
Site & Accessibility
Public transport access
High
Walkability score
75 index
Road infrastructure & car access
Good
Parking capacity in comparable malls
400 spaces
Surrounding land use & future developments
Residential, commercial