Key Insights as of Jun 2025
Market Demographics
Population size
49,232 people
Population growth rate
0.634 %
Age distribution
48.6 median years
Household size
2 average people
Household composition
54.41 % married
Education levels
25.05 % bachelor's
Economic Indicators
Median household income
97,348 USD
Dominant industries
Health Care, Retail, Construction
Cost of living index
130 index
Consumer Spending & Buying Power
Retail sales per capita
15,000 USD
Disposable income
75,000 USD
Spending behavior - apparel
1,200 USD
Spending behavior - dining
2,500 USD
Spending behavior - electronics
800 USD
Competition & Retail Presence
Existing retail mix
Supermarkets, Specialty Retail
Number of competitors
50 count
Market saturation
Moderate
Presence of anchor tenants
Yes
Foot traffic from nearby businesses
10,000 weekly visitors
Real Estate & Infrastructure
Rent costs
25 USD per sq ft
Property values
620,550 USD
Zoning laws
Commercial zones available
Business permits
Streamlined
Availability of retail space
Limited
Proximity to major roads
High
Public transportation access
Moderate
Parking availability
Adequate
Traffic & Accessibility
Pedestrian traffic
5,000 daily pedestrians
Vehicle traffic
20,000 daily vehicles
Public transport accessibility
Moderate
Commute times
25.1 minutes
Work patterns
Hybrid
Psychographics & Consumer Lifestyle
Shopping preferences
In-store preferred
Brand affinity
Local brands
Consumer loyalty
High
Entertainment and leisure trends
Outdoor activities
Crime Rates & Safety
Crime statistics
Low
Shoplifting rates
2 %
Public safety measures
Adequate
Tourism & Seasonal Factors
Tourist spending
5,000 USD per capita
Tourist footfall
500,000 annual visitors
Major local events
10 events
Seasonal attractions
Beaches, Festivals
Online vs. In-Store Shopping Trends
E-commerce penetration
20 %
Click-and-collect adoption
30 %
Local preference for in-store shopping
70 %
Retail & Mall Performance
Total retail space
1,000,000 sq ft
Retail space per capita
20 sq ft
Projected growth in retail space
2 %
Retail leakage rate
15 %
Sustainable retail demand
High
Major upcoming retail projects
1 count
Consumer Behavior & Spending
Grocery market share - Top retailer 1
Walmart, 30 %
Grocery market share - Top retailer 2
Stop & Shop, 25 %
Grocery market share - Top retailer 3
Trader Joe's, 15 %
Consumer spending patterns
Value-driven
Grocery expenditure trends
Increasing
Luxury retail performance
Low
Top mall shopping preferences
Convenience, Variety
Shopping trips to other cities
10 %
Key drivers for mall visits
Dining, Entertainment
Preferred brand categories
Value fashion
Competitive & Site Analysis
Number of existing malls
2 count
Total retail footfall
5,000,000 annual visits
Retail market gaps
Luxury retail
Trade area population
100,000 people
Retail potential in catchment area
High
Projected retail growth rate
2.5 %
Preferred mall layouts
Open-air
Site & Accessibility
Public transport access
Moderate
Walkability score
60 index
Road infrastructure & car access
Good
Parking capacity in comparable malls
2,000 spaces
Surrounding land use & future developments
Mixed-use