Key Insights as of Jun 2025
Market Demographics
Population size
125,000 people
Population growth rate
0.8 %
Age distribution
20-34: 30, 35-54: 35, 55+: 25, 0-19: 10 %
Household size
2.3 people
Household composition
Single: 40, Couples: 35, Families: 25 %
Education levels
Degree or higher: 60, Secondary: 30, Other: 10 %
Economic Indicators
Median household income
45,000 GBP
Employment rate
78 %
Job growth
1.5 %
Dominant industries
Education, Technology, Healthcare
Cost of living index
120 index
Consumer Spending & Buying Power
Retail sales per capita
5,500 GBP
Disposable income
28,000 GBP
Spending behavior - apparel
15 %
Spending behavior - dining
20 %
Spending behavior - electronics
10 %
Competition & Retail Presence
Existing retail mix
Fashion: 30, Food: 25, Services: 20, Other: 25 %
Number of competitors
150 businesses
Market saturation
Moderate
Presence of anchor tenants
John Lewis, Primark
Foot traffic from nearby businesses
High
Real Estate & Infrastructure
Rent costs
25 GBP/sq ft
Property values
500,000 GBP
Zoning laws
Mixed-use encouraged
Business permits
6-12 months
Availability of retail space
Limited
Proximity to major roads
A14, M11
Public transportation access
High
Parking availability
Moderate
Traffic & Accessibility
Pedestrian traffic
10,000 people/day
Vehicle traffic
15,000 vehicles/day
Public transport accessibility
85 %
Commute times
25 minutes
Work patterns
Hybrid: 60, Office: 30, Remote: 10 %
Psychographics & Consumer Lifestyle
Shopping preferences
In-store: 60, Online: 40 %
Brand affinity
Mid-tier, Sustainable
Consumer loyalty
High
Entertainment and leisure trends
Cultural events, Dining
Crime Rates & Safety
Crime statistics
2,500 incidents/100,000 people
Shoplifting rates
300 incidents/100,000 people
Public safety measures
CCTV, Police patrols
Tourism & Seasonal Factors
Tourist spending
50,000,000 GBP
Tourist footfall
2,000,000 visitors/year
Major local events
Cambridge Folk Festival
Seasonal attractions
University tours, Christmas markets
Online vs. In-Store Shopping Trends
E-commerce penetration
35 %
Click-and-collect adoption
25 %
Local preference for in-store shopping
60 %
Retail & Mall Performance
Total retail space
1,500,000 sq ft
Retail space per capita
12 sq ft/person
Projected growth in retail space
2 %
Retail leakage rate
15 %
Sustainable retail demand
High
Consumer Behavior & Spending
Grocery market share - Top 3 retailers
Tesco: 30, Sainsbury's: 25, Waitrose: 15 %
Consumer spending patterns
Essentials: 50, Discretionary: 50 %
Grocery expenditure trends
5 %
Luxury retail performance
Moderate
Top mall shopping preferences
Grand Arcade, Lion Yard
Shopping trips to other cities
20 %
Key drivers for mall visits
Convenience, Variety
Preferred brand categories
Value fashion, Sustainable brands
Competitive & Site Analysis
Number of existing malls
2 malls
Total retail footfall
10,000,000 visits/year
Retail market gaps
Luxury retail
Trade area population
200,000 people
Retail potential in catchment area
High
Projected retail growth rate
2.5 %
Preferred mall layouts
Open-air, Mixed-use
Site & Accessibility
Public transport access
High
Walkability score
80 index
Road infrastructure & car access
Good
Parking capacity in comparable malls
2,000 spaces
Surrounding land use & future developments
Residential, Commercial