Key Insights as of Jun 2025
Market Demographics
Population size
183,314 people
Population growth rate
1.2 %
Age distribution: 0-14
15.8 %
Age distribution: 15-64
65.4 %
Age distribution: 65+
18.8 %
Household size
2.4 people
Household composition: Families
62.5 %
Education levels: Bachelor’s or higher
45.7 %
Economic Indicators
Median household income
82,500 USD
Employment rate
95.2 %
Job growth
1.8 %
Dominant industries: Technology
22.0 %
Cost of living index
115 index
Consumer Spending & Buying Power
Retail sales per capita
14,200 USD
Disposable income
65,000 USD
Spending behavior: Apparel
12.5 %
Spending behavior: Dining
18.3 %
Spending behavior: Electronics
9.8 %
Competition & Retail Presence
Existing retail mix: Specialty retail
35.0 %
Number of competitors
120 stores
Market saturation
Moderate
Presence of anchor tenants
3 stores
Foot traffic from nearby businesses
8,500 visits/day
Real Estate & Infrastructure
Rent costs: Retail
35 USD/sq ft
Property values: Commercial
250,000 USD/acre
Zoning laws: Retail-friendly
Yes
Business permits: Time to approval
45 days
Availability of retail space
12.5 %
Proximity to major roads
0.5 miles
Public transportation access
High
Parking availability
1,200 spaces
Traffic & Accessibility
Pedestrian traffic
15,000 people/day
Vehicle traffic
25,000 vehicles/day
Public transport accessibility
85 %
Commute times
22 minutes
Work patterns: Remote work
28 %
Psychographics & Consumer Lifestyle
Shopping preferences: In-store
60 %
Brand affinity: Value brands
45 %
Consumer loyalty
High
Entertainment and leisure trends: Outdoor
35 %
Crime Rates & Safety
Crime statistics: Property crime
2,800 incidents/100,000
Shoplifting rates
150 incidents/year
Public safety measures
Robust
Tourism & Seasonal Factors
Tourist spending
1,200 USD/visitor
Tourist footfall
500,000 visitors/year
Major local events
5 events/year
Seasonal attractions
Lake Champlain
Online vs. In-Store Shopping Trends
E-commerce penetration
22 %
Click-and-collect adoption
15 %
Local preference for in-store shopping
65 %
Retail & Mall Performance
Total retail space
2,500,000 sq ft
Retail space per capita
13.6 sq ft/person
Projected growth in retail space
2.5 %
Retail leakage rate
18 %
Sustainable retail demand
Stable
Major upcoming retail projects
1 projects
Consumer Behavior & Spending
Grocery market share: Hannaford
30 %
Grocery market share: Price Chopper
20 %
Grocery market share: City Market
15 %
Consumer spending patterns: Essentials
55 %
Grocery expenditure trends
4.2 %
Luxury retail performance
Moderate
Top mall shopping preferences: Church Street
60 %
Shopping trips to other cities
25 %
Key drivers for mall visits: Dining
40 %
Preferred brand categories: Value fashion
50 %
Competitive & Site Analysis
Number of existing malls
1 malls
Total retail footfall
10,000,000 visits/year
Retail market gaps: Luxury retail
High
Trade area population
250,000 people
Retail potential in catchment area
Strong
Projected retail growth rate
3.0 %
Preferred mall layouts: Open-air
70 %
Site & Accessibility
Public transport access
High
Walkability score
85 index
Road infrastructure & car access
Good
Parking capacity in comparable malls
1,500 spaces
Surrounding land use: Mixed-use
60 %