Key Insights as of Jun 2025
Market Demographics
Population size
78,000 people
Population growth rate
1.2 %
Age distribution
30% under 25, 50% 25-54, 20% 55+ %
Household size
4.5 people
Household composition
60% families, 30% singles, 10% other %
Education levels
40% high school, 20% college, 40% less than high school %
Economic Indicators
Median household income
6,500 USD
Employment rate
85 %
Job growth
1.5 %
Dominant industries
Tourism, fishing, retail
Cost of living index
65 index
Consumer Spending & Buying Power
Retail sales per capita
1,200 USD
Disposable income
4,000 USD
Spending behavior - apparel
20 %
Spending behavior - dining
25 %
Spending behavior - electronics
15 %
Competition & Retail Presence
Existing retail mix
60% local, 30% regional, 10% international %
Number of competitors
150 businesses
Market saturation
Moderate
Foot traffic from nearby businesses
5,000 people/day
Real Estate & Infrastructure
Rent costs
10 USD/sq ft/year
Property values
1,500 USD/sq m
Zoning laws
Restricted retail zones
Business permits
6-12 months
Availability of retail space
Limited
Proximity to major roads
0.5 km
Public transportation access
Moderate
Parking availability
Limited
Traffic & Accessibility
Pedestrian traffic
3,000 people/day
Vehicle traffic
2,500 vehicles/day
Public transport accessibility
60 %
Commute times
20 minutes
Work patterns
40% remote, 60% on-site %
Psychographics & Consumer Lifestyle
Shopping preferences
70% in-store, 30% online %
Brand affinity
Local and value brands
Consumer loyalty
High
Entertainment and leisure trends
Cafes, beach activities
Crime Rates & Safety
Crime statistics
1,200 incidents/100,000 people
Shoplifting rates
5 %
Public safety measures
Police patrols, CCTV
Tourism & Seasonal Factors
Tourist spending
10,000,000 USD/year
Tourist footfall
200,000 visitors/year
Major local events
Gnaoua Festival
Seasonal attractions
Summer beach tourism
Online vs. In-Store Shopping Trends
E-commerce penetration
25 %
Click-and-collect adoption
10 %
Local preference for in-store shopping
70 %
Retail & Mall Performance
Total retail space
50,000 sq ft
Retail space per capita
0.64 sq ft/person
Projected growth in retail space
2 %
Retail leakage rate
30 %
Sustainable retail demand
Moderate
Consumer Behavior & Spending
Grocery market share - Top 3 retailers
Carrefour 30%, Local markets 50%, Others 20% %
Consumer spending patterns
50% essentials, 30% discretionary, 20% savings %
Grocery expenditure trends
5 % growth/year
Luxury retail performance
Low
Shopping trips to other cities
20 %
Preferred brand categories
Value fashion, local crafts
Competitive & Site Analysis
Number of existing malls
0 malls
Total retail footfall
1,500,000 visits/year
Retail market gaps
Mid-tier retail, electronics
Trade area population
100,000 people
Retail potential in catchment area
Moderate
Projected retail growth rate
2.5 %
Site & Accessibility
Public transport access
60 %
Walkability score
70 index
Road infrastructure & car access
Moderate
Surrounding land use & future developments
Residential, tourism