Key Insights as of Jun 2025
Market Demographics
Population size
75,000 people
Population growth rate
3.5 %
Age distribution
30% under 18, 60% 18-64, 10% 65+ %
Household size
4.2 people
Household composition
70% families, 20% singles, 10% others %
Education levels
40% high school, 50% bachelor’s, 10% postgraduate %
Economic Indicators
Median household income
30,000 USD
Employment rate
92 %
Job growth
2.8 %
Dominant industries
Retail, Education, Real Estate
Cost of living index
110 index
Consumer Spending & Buying Power
Retail sales per capita
4,500 USD
Disposable income
25,000 USD
Spending behavior - apparel
15 %
Spending behavior - dining
20 %
Spending behavior - electronics
10 %
Competition & Retail Presence
Existing retail mix
40% apparel, 30% food, 20% services, 10% others %
Number of competitors
50 businesses
Market saturation
Moderate
Presence of anchor tenants
Carrefour, H&M
Foot traffic from nearby businesses
High
Real Estate & Infrastructure
Rent costs
20 USD/sqft/year
Property values
300,000 USD
Zoning laws
Commercial zones established
Business permits
6-12 months
Availability of retail space
10,000 sqft
Proximity to major roads
2 miles
Public transportation access
Buses available
Parking availability
500 spaces
Traffic & Accessibility
Pedestrian traffic
5,000 people/day
Vehicle traffic
10,000 vehicles/day
Public transport accessibility
Good
Commute times
25 minutes
Work patterns
70% hybrid, 30% on-site %
Psychographics & Consumer Lifestyle
Shopping preferences
60% in-store, 40% online %
Brand affinity
Zara, Nike
Consumer loyalty
High
Entertainment and leisure trends
Cinema, dining
Crime Rates & Safety
Crime statistics
1,200 incidents/100,000 people
Shoplifting rates
50 incidents/100,000 people
Public safety measures
CCTV, security patrols
Tourism & Seasonal Factors
Major local events
Annual community festival
Seasonal attractions
Winter sales
Online vs. In-Store Shopping Trends
E-commerce penetration
35 %
Click-and-collect adoption
20 %
Local preference for in-store shopping
65 %
Retail & Mall Performance
Total retail space
500,000 sqft
Retail space per capita
6.7 sqft/person
Projected growth in retail space
5 %
Retail leakage rate
15 %
Sustainable retail demand
Stable
Major upcoming retail projects
New community mall
Consumer Behavior & Spending
Grocery market share - Retailer 1
Carrefour, 40 %
Grocery market share - Retailer 2
Spinneys, 25 %
Grocery market share - Retailer 3
Lulu, 20 %
Consumer spending patterns
50% essentials, 30% discretionary %
Grocery expenditure trends
5 % growth
Luxury retail performance
Low
Top mall shopping preferences
Value-driven malls
Shopping trips to other cities
20 %
Key drivers for mall visits
Convenience, variety
Preferred brand categories
Value fashion, electronics
Competitive & Site Analysis
Number of existing malls
2 malls
Total retail footfall
1,500,000 visits/year
Retail market gaps
Luxury retail
Trade area population
100,000 people
Retail potential in catchment area
High
Projected retail growth rate
4 %
Preferred mall layouts
Open-air, mixed-use
Site & Accessibility
Public transport access
Moderate
Walkability score
60 index
Road infrastructure & car access
Good
Parking capacity in comparable malls
600 spaces
Surrounding land use & future developments
Residential, mixed-use