Key Insights as of Jun 2025
Market Demographics
Population size
557,000 people
Population growth rate
1.2 %
Age distribution
20-39: 35%, 0-19: 30%, 40-59: 25%, 60+: 10% %
Household size
3.8 people
Household composition
Married: 60%, Single: 30%, Other: 10% %
Education levels
High school or less: 40%, Bachelor’s: 45%, Postgraduate: 15% %
Economic Indicators
Median household income
6,500 USD/year
Employment rate
92 %
Job growth
1.5 %
Dominant industries
Textiles, Construction, Tourism
Cost of living index
65 index
Consumer Spending & Buying Power
Retail sales per capita
1,200 USD/year
Disposable income
4,000 USD/year
Spending behavior by category
Apparel: 25%, Dining: 20%, Electronics: 15% %
Competition & Retail Presence
Existing retail mix
Local shops: 60%, Chains: 30%, Malls: 10% %
Number of competitors
150 businesses
Market saturation
Moderate
Presence of anchor tenants
2 tenants
Foot traffic from nearby businesses
Medium
Real Estate & Infrastructure
Rent costs
10 USD/sq ft/year
Property values
1,500 USD/sq m
Zoning laws
Restricted commercial zones
Business permits
6-12 months
Availability of retail space
Limited
Proximity to major roads
High
Public transportation access
Moderate
Parking availability
Moderate
Traffic & Accessibility
Pedestrian traffic
High
Vehicle traffic
30,000 vehicles/day
Public transport accessibility
60 %
Commute times
25 minutes
Work patterns
9 AM-5 PM: 70%, Other: 30% %
Psychographics & Consumer Lifestyle
Shopping preferences
In-store: 70%, Online: 30% %
Brand affinity
Local brands: 50%, International: 50% %
Consumer loyalty
High
Entertainment and leisure trends
Cultural sites: 40%, Dining: 30%, Shopping: 20% %
Crime Rates & Safety
Crime statistics
2,500 incidents/100,000 people
Shoplifting rates
Low
Public safety measures
Moderate
Tourism & Seasonal Factors
Tourist spending
50 USD/tourist
Tourist footfall
500,000 visitors/year
Major local events
Yazd Water Festival
Seasonal attractions
Spring/Fall peak
Online vs. In-Store Shopping Trends
E-commerce penetration
25 %
Click-and-collect adoption
10 %
Local preference for in-store shopping
75 %
Retail & Mall Performance
Total retail space
500,000 sq ft
Retail space per capita
0.9 sq ft/person
Projected growth in retail space
5 %
Retail leakage rate
20 %
Sustainable retail demand
Moderate
Major upcoming retail projects
1 new mall
Consumer Behavior & Spending
Grocery market share distribution
Retailer 1: 40%, Retailer 2: 30%, Retailer 3: 20% %
Consumer spending patterns
Essentials: 60%, Discretionary: 40% %
Grocery expenditure trends
5 % growth/year
Luxury retail performance
Low
Top mall shopping preferences
Convenience: 50%, Variety: 30%, Price: 20% %
Shopping trips to other cities
15 %
Key drivers for mall visits
Socializing: 40%, Shopping: 40%, Dining: 20% %
Preferred brand categories
Value fashion: 50%, Electronics: 30%, Luxury fashion: 20% %
Competitive & Site Analysis
Number of existing malls
2 malls
Total retail footfall
5,000,000 visits/year
Retail market gaps
Luxury retail, Entertainment
Trade area population
700,000 people
Retail potential in catchment area
Moderate
Projected retail growth rate
4 %
Preferred mall layouts
Open-air: 60%, Enclosed: 40% %
Site & Accessibility
Public transport access
Buses: 70%, Taxis: 30% %
Walkability score
70 index
Road infrastructure & car access
High
Parking capacity in comparable malls
1,000 spaces
Surrounding land use & future developments
Residential: 50%, Commercial: 40%, Other: 10% %