Key Insights as of Jun 2025

Market Demographics

Population Size

420,000 people

Population Growth Rate

1.4 %

Age Distribution

31 years

Household Size

4.8 people per household

Household Composition

Economic Indicators

Median Household Income

60,000 SAR

Employment Rate

45 %

Job Growth

2 %

Dominant Industries

Tourism, Agriculture, Retail

Cost of Living Index

Consumer Spending & Buying Power

Retail Sales per Capita

3200 SAR

Disposable Income

45,000 SAR

Spending Behavior - Apparel

320

Spending Behavior - Dining

480

Spending Behavior - Electronics

160

Competition & Retail Presence

Existing Retail Mix

Local markets, small malls

Number of Competitors

Market Saturation

55 %

Presence of Anchor Tenants

Supermarkets

Foot Traffic from Nearby Businesses

1500

Real Estate & Infrastructure

Rent Costs

50 SAR per sqm

Property Values

300,000 SAR

Zoning Laws

Residential, tourism

Availability of Retail Space

1000 sqm

Proximity to Major Roads

Highway 15

Public Transportation Access

Limited bus services

Parking Availability

200 spaces

Traffic & Accessibility

Pedestrian Traffic

1000 people per day

Vehicle Traffic

2500 vehicles per day

Public Transport Accessibility

Low

Commute Times

20 minutes

Work Patterns

Rural-urban mix

Psychographics & Consumer Lifestyle

Shopping Preferences

Local markets

Brand Affinity

Local, regional brands

Consumer Loyalty

High

Entertainment and Leisure Trends

Parks, tourism activities

Crime Rates & Safety

Crime Statistics

Low

Shoplifting Rates

0.2

Public Safety Measures

Police presence

Tourism & Seasonal Factors

Tourist Spending

2,000,000 SAR

Tourist Footfall

100,000 people per year

Major Local Events

Abha Summer Festival

Seasonal Attractions

Asir National Park, Souq Al-Thulatha

Online vs. In-Store Shopping Trends

E-commerce Penetration

30 %

Click-and-Collect Adoption

10 %

Local Preference for In-Store Shopping

70 %

Retail & Mall Performance

Total Retail Space

15,000 sqm

Retail Space per Capita

0.036 sqm per person

Projected Growth in Retail Space

2 %

Retail Leakage Rate

25 %

Sustainable Retail Demand

Moderate

Consumer Behavior & Spending

Grocery Market Share - Top 3 Retailers

Panda 40, Othaim 30, Local 20 %

Consumer Spending Patterns

Essential-focused

Grocery Expenditure Trends

Stable

Luxury Retail Performance

Low

Top Mall Shopping Preferences

Abha Mall

Shopping Trips to Other Cities

20 %

Key Drivers for Mall Visits

Convenience

Preferred Brand Categories

Food, clothing

Competitive & Site Analysis

Number of Existing Malls

2 malls

Total Retail Footfall

600,000 annual visits

Retail Market Gaps

Modern retail options

Trade Area Population