Key Insights as of Jun 2025
Market Demographics
Population size
81,200 people
Population growth rate
1.8 %
Age distribution
35.2 years
Household size
2.4 people
Household composition
65 %
Education levels
38 %
Economic Indicators
Median household income
48,500 USD
Employment rate
92 %
Job growth
1.5 %
Dominant industries
Education, Manufacturing, Retail
Cost of living index
98 index
Consumer Spending & Buying Power
Retail sales per capita
12,000 USD
Disposable income
38,000 USD
Spending behavior - apparel
15 %
Spending behavior - dining
20 %
Spending behavior - electronics
10 %
Competition & Retail Presence
Existing retail mix
Apparel, Dining, Grocery
Number of competitors
45 stores
Market saturation
Moderate
Presence of anchor tenants
Walmart, Target
Foot traffic from nearby businesses
5,000 visits/day
Real Estate & Infrastructure
Rent costs
15 USD/sq ft
Property values
200,000 USD
Zoning laws
Commercial, Mixed-Use
Business permits
120 days
Availability of retail space
10 %
Proximity to major roads
1 miles
Public transportation access
Limited
Parking availability
500 spaces
Traffic & Accessibility
Pedestrian traffic
2,000 people/day
Vehicle traffic
15,000 vehicles/day
Public transport accessibility
30 %
Commute times
25 minutes
Work patterns
60 %
Psychographics & Consumer Lifestyle
Shopping preferences
Value, Convenience
Brand affinity
Target, Amazon
Consumer loyalty
70 %
Entertainment and leisure trends
Dining, Outdoor Activities
Crime Rates & Safety
Crime statistics
3,500 incidents/100,000 people
Shoplifting rates
200 incidents/year
Public safety measures
CCTV, Patrols
Tourism & Seasonal Factors
Tourist spending
5,000,000 USD
Tourist footfall
50,000 visits/year
Major local events
Auburn CityFest
Seasonal attractions
Fall Football Season
Online vs. In-Store Shopping Trends
E-commerce penetration
25 %
Click-and-collect adoption
15 %
Local preference for in-store shopping
60 %
Retail & Mall Performance
Total retail space
1,200,000 sq ft
Retail space per capita
14.8 sq ft/person
Projected growth in retail space
2 %
Retail leakage rate
20 %
Sustainable retail demand
High
Consumer Behavior & Spending
Grocery market share - Retailer 1
Walmart, 35 %
Grocery market share - Retailer 2
Publix, 25 %
Grocery market share - Retailer 3
Kroger, 15 %
Consumer spending patterns
Value-Oriented
Grocery expenditure trends
3 %
Luxury retail performance
Low
Top mall shopping preferences
Convenience, Variety
Shopping trips to other cities
25 %
Key drivers for mall visits
Dining, Events
Preferred brand categories
Value Fashion
Competitive & Site Analysis
Number of existing malls
1 malls
Total retail footfall
2,500,000 visits/year
Retail market gaps
Luxury Retail
Trade area population
120,000 people
Retail potential in catchment area
Moderate
Projected retail growth rate
2.5 %
Preferred mall layouts
Open-Air
Site & Accessibility
Public transport access
Limited
Walkability score
50 index
Road infrastructure & car access
Good
Parking capacity in comparable malls
1,000 spaces
Surrounding land use & future developments
Residential, Commercial