Key Insights as of Jun 2025
Market Demographics
Population size
4,061,150 people
Population growth rate
2.4 %
Age distribution - 0-14
30.5 %
Age distribution - 15-64
63.8 %
Age distribution - 65+
5.7 %
Household size
4.8 people
Household composition - Families
85 %
Education levels - Tertiary
32 %
Economic Indicators
Median household income
8,400 USD
Employment rate
88 %
Job growth
1.8 %
Dominant industries - Services
60 %
Cost of living index
65 index
Consumer Spending & Buying Power
Retail sales per capita
2,100 USD
Disposable income
6,200 USD
Spending behavior - Apparel
15 %
Spending behavior - Dining
20 %
Spending behavior - Electronics
10 %
Competition & Retail Presence
Existing retail mix - Malls
12 count
Number of competitors - Grocery
150 count
Market saturation - Retail
70 %
Presence of anchor tenants
80 %
Foot traffic from nearby businesses
1,200,000 visits/month
Real Estate & Infrastructure
Rent costs - Retail
25 USD/sqft/year
Property values - Commercial
2,500 USD/sqm
Zoning laws - Retail permissive
80 %
Business permits - Time
30 days
Availability of retail space
15 %
Proximity to major roads
90 %
Public transportation access
75 %
Parking availability
1,500 spaces/mall
Traffic & Accessibility
Pedestrian traffic - Downtown
50,000 people/day
Vehicle traffic - Major roads
200,000 vehicles/day
Public transport accessibility
70 %
Commute times - Average
30 minutes
Work patterns - Hybrid
40 %
Psychographics & Consumer Lifestyle
Shopping preferences - In-store
65 %
Brand affinity - International
55 %
Consumer loyalty - High
60 %
Entertainment trends - Cinemas
25 %
Crime Rates & Safety
Crime statistics - Violent
1,200 incidents/year
Shoplifting rates
0.5 %
Public safety measures - Cameras
85 %
Tourism & Seasonal Factors
Tourist spending
1,500,000,000 USD/year
Tourist footfall
2,500,000 visits/year
Major local events
10 events/year
Seasonal attractions - Summer
60 %
Online vs. In-Store Shopping Trends
E-commerce penetration
35 %
Click-and-collect adoption
20 %
Local preference - In-store
65 %
Retail & Mall Performance
Total retail space
1,200,000 sqm
Retail space per capita
0.3 sqm/person
Projected growth in retail space
5 %
Retail leakage rate
15 %
Sustainable retail demand
80 %
Major upcoming retail projects
2 count
Consumer Behavior & Spending
Grocery market share - Carrefour
25 %
Grocery market share - Safeway
20 %
Grocery market share - C-Town
15 %
Consumer spending - Grocery
30 %
Grocery expenditure trends
3 %
Luxury retail performance
10 %
Top mall - Mecca Mall
30 %
Shopping trips to other cities
5 %
Key drivers - Variety
40 %
Preferred brand - Value fashion
45 %
Competitive & Site Analysis
Number of existing malls
12 count
Total retail footfall
30,000,000 visits/year
Retail market gaps - Electronics
15 %
Trade area population
2,500,000 people
Retail potential in catchment
2,000,000,000 USD
Projected retail growth rate
4 %
Preferred mall layouts - Open-air
35 %
Site & Accessibility
Public transport access
75 %
Walkability score
60 index
Road infrastructure - Car access
85 %
Parking capacity - Malls
1,500 spaces/mall
Surrounding land use - Mixed
70 %
Future developments - Retail
3 count