Key Insights as of Jun 2025
Market Demographics
Population size
156,838 people
Population growth rate
1.8 %
Age distribution
30% under 25, 50% 25-54, 20% 55+ %
Household size
3.2 people
Household composition
60% families, 30% singles, 10% others %
Education levels
40% high school, 30% university, 30% other %
Economic Indicators
Median household income
30,000 TRY
Employment rate
92 %
Job growth
1.5 %
Dominant industries
Tourism, manufacturing, agriculture
Cost of living index
85 index
Consumer Spending & Buying Power
Retail sales per capita
5,000 TRY
Disposable income
22,000 TRY
Spending behavior by category
Apparel: 20%, Dining: 30%, Electronics: 15% %
Competition & Retail Presence
Existing retail mix
Grocery: 40%, Apparel: 30%, Specialty: 30% %
Number of competitors
50 stores
Market saturation
Moderate
Presence of anchor tenants
Yes
Foot traffic from nearby businesses
10,000 daily visitors
Real Estate & Infrastructure
Rent costs
50 TRY/sq.m
Property values
2,500 TRY/sq.m
Zoning laws
Retail-friendly
Business permits
6-12 months
Availability of retail space
5,000 sq.m
Proximity to major roads
Yes
Public transportation access
Good
Parking availability
Moderate
Traffic & Accessibility
Pedestrian traffic
8,000 daily
Vehicle traffic
15,000 daily vehicles
Public transport accessibility
80 %
Commute times
20 minutes
Work patterns
60% local, 40% regional %
Psychographics & Consumer Lifestyle
Shopping preferences
In-store: 70%, Online: 30% %
Brand affinity
Value brands: 60%, Luxury: 10% %
Consumer loyalty
Moderate
Entertainment and leisure trends
Dining, cinema, outdoor activities
Crime Rates & Safety
Crime statistics
1,200 incidents/year
Shoplifting rates
150 incidents/year
Public safety measures
CCTV, police patrols
Tourism & Seasonal Factors
Tourist spending
10,000 TRY/visitor
Tourist footfall
500,000 annual visitors
Major local events
Yalova Festival
Seasonal attractions
Thermal spas, summer tourism
Online vs. In-Store Shopping Trends
E-commerce penetration
30 %
Click-and-collect adoption
20 %
Local preference for in-store shopping
70 %
Retail & Mall Performance
Total retail space
50,000 sq.m
Retail space per capita
0.32 sq.m/person
Projected growth in retail space
2 %
Retail leakage rate
15 %
Sustainable retail demand
Moderate
Consumer Behavior & Spending
Grocery market share distribution
Migros: 30%, BIM: 25%, A101: 20% %
Consumer spending patterns
Essentials: 60%, Discretionary: 40% %
Grocery expenditure trends
5% annual increase %
Luxury retail performance
Low
Top mall shopping preferences
Convenience, dining options
Shopping trips to other cities
20 %
Key drivers for mall visits
Dining, entertainment
Preferred brand categories
Value fashion: 50%, Electronics: 30% %
Competitive & Site Analysis
Number of existing malls
2 malls
Total retail footfall
2,000,000 annual visits
Retail market gaps
Luxury retail, entertainment
Trade area population
200,000 people
Retail potential in catchment area
Moderate
Projected retail growth rate
2.5 %
Preferred mall layouts
Open-air, mixed-use
Site & Accessibility
Public transport access
80 %
Walkability score
70 index
Road infrastructure & car access
Good
Parking capacity in comparable malls
500 spaces
Surrounding land use & future developments
Residential, tourism