Key Insights as of Jun 2025
Market Demographics
Population size
2,193,363 people
Population growth rate
1.5 %
Age distribution - 0-14
28 %
Age distribution - 15-64
65 %
Age distribution - 65+
7 %
Household size
4.2 people
Household composition - Families
75 %
Education levels - High school or less
60 %
Education levels - College or higher
25 %
Economic Indicators
Median household income
12,000 USD
Employment rate
58 %
Job growth
2 %
Dominant industries
Textile, Food Processing, Manufacturing
Cost of living index
65 index
Consumer Spending & Buying Power
Retail sales per capita
2,500 USD
Disposable income
9,000 USD
Spending behavior - Apparel
20 %
Spending behavior - Dining
25 %
Spending behavior - Electronics
15 %
Competition & Retail Presence
Existing retail mix
Malls, Local Markets, Specialty Stores
Number of competitors
150
Market saturation
Moderate
Presence of anchor tenants
Yes
Foot traffic from nearby businesses
High
Real Estate & Infrastructure
Rent costs
10 USD/sqft/year
Property values
1,200 USD/sqft
Zoning laws
Restrictive
Business permits
Moderate
Availability of retail space
Limited
Proximity to major roads
High
Public transportation access
Moderate
Parking availability
Adequate
Traffic & Accessibility
Pedestrian traffic
High
Vehicle traffic
Moderate
Public transport accessibility
60 %
Commute times
25 minutes
Work patterns
9-5, Shift-based
Psychographics & Consumer Lifestyle
Shopping preferences
Value-oriented, Local
Brand affinity
Local Brands, Turkish Chains
Consumer loyalty
Moderate
Entertainment and leisure trends
Dining, Cultural Events
Crime Rates & Safety
Crime statistics
3,500 incidents/100,000 people
Shoplifting rates
1.5 %
Public safety measures
Moderate
Tourism & Seasonal Factors
Tourist spending
500 USD/tourist
Tourist footfall
1,000,000 visitors/year
Major local events
Gastronomy Festival
Seasonal attractions
Summer, Ramadan
Online vs. In-Store Shopping Trends
E-commerce penetration
20 %
Click-and-collect adoption
10 %
Local preference for in-store shopping
70 %
Retail & Mall Performance
Total retail space
10,000,000 sqft
Retail space per capita
4.5 sqft/person
Projected growth in retail space
3 %
Retail leakage rate
15 %
Sustainable retail demand
High
Major upcoming retail projects
New Mall 2026
Consumer Behavior & Spending
Grocery market share - Retailer 1
Carrefour - 25 %
Grocery market share - Retailer 2
Migros - 20 %
Grocery market share - Retailer 3
BIM - 15 %
Consumer spending patterns
Value-driven
Grocery expenditure trends
5 %
Luxury retail performance
Low
Top mall shopping preferences
Sanko Park, Forum Gaziantep
Shopping trips to other cities
10 %
Key drivers for mall visits
Dining, Entertainment
Preferred brand categories - Luxury fashion
Low
Preferred brand categories - Value fashion
High
Competitive & Site Analysis
Number of existing malls
5
Total retail footfall
15,000,000 visits/year
Retail market gaps
Luxury Retail
Trade area population
3,000,000 people
Retail potential in catchment area
High
Projected retail growth rate
4 %
Preferred mall layouts
Open-air, Mixed-use
Site & Accessibility
Public transport access
Moderate
Walkability score
60 index
Road infrastructure & car access
High
Parking capacity in comparable malls
2,000 spaces/mall
Surrounding land use & future developments
Commercial, Residential