Key Insights as of Jun 2025
Market Demographics
Population size
2,200,000 people
Population growth rate
1.8 %
Age distribution
30% under 25, 50% 25-54, 20% 55+ %
Household size
3.2 people
Household composition
60% families, 30% singles, 10% other %
Education levels
40% higher education, 50% secondary, 10% primary %
Economic Indicators
Median household income
12,000,000 KZT/year
Employment rate
92 %
Job growth
2.5 %
Dominant industries
Finance, retail, manufacturing
Cost of living index
70 index
Consumer Spending & Buying Power
Retail sales per capita
1,500,000 KZT/year
Disposable income
8,000,000 KZT/year
Spending behavior by category
Apparel: 20%, Dining: 30%, Electronics: 15% %
Competition & Retail Presence
Existing retail mix
Malls, supermarkets, specialty stores
Number of competitors
50+ count
Market saturation
Moderate
Presence of anchor tenants
Yes: Mega Alma-Ata, Esentai Mall
Foot traffic from nearby businesses
High
Real Estate & Infrastructure
Rent costs
15,000 KZT/sq.m/month
Property values
1,200,000 KZT/sq.m
Zoning laws
Commercial zones well-defined
Business permits
Moderate complexity
Availability of retail space
20,000 sq.m
Proximity to major roads
High
Public transportation access
80 %
Parking availability
Adequate
Traffic & Accessibility
Pedestrian traffic
500,000 people/day
Vehicle traffic
200,000 vehicles/day
Public transport accessibility
High
Commute times
30 minutes
Work patterns
60% office, 20% remote, 20% hybrid %
Psychographics & Consumer Lifestyle
Shopping preferences
50% in-store, 30% online, 20% hybrid %
Brand affinity
International brands preferred
Consumer loyalty
Moderate
Entertainment and leisure trends
Dining, cinema, shopping
Crime Rates & Safety
Crime statistics
1,200 incidents/100,000 people
Shoplifting rates
150 incidents/100,000 people
Public safety measures
High
Tourism & Seasonal Factors
Tourist spending
500,000,000 KZT/year
Tourist footfall
300,000 visitors/year
Major local events
Almaty Marathon, Winter Festival
Seasonal attractions
Ski resorts, summer festivals
Online vs. In-Store Shopping Trends
E-commerce penetration
25 %
Click-and-collect adoption
15 %
Local preference for in-store shopping
60 %
Retail & Mall Performance
Total retail space
1,000,000 sq.m
Retail space per capita
0.45 sq.m/person
Projected growth in retail space
3 %
Retail leakage rate
20 %
Sustainable retail demand
High
Major upcoming retail projects
New mall in Alatau district
Consumer Behavior & Spending
Grocery market share distribution
Magnum: 30%, Small: 20%, Ramstore: 15% %
Consumer spending patterns
Essentials: 50%, Discretionary: 30%, Luxury: 20% %
Grocery expenditure trends
5 % growth/year
Luxury retail performance
Strong
Top mall shopping preferences
Mega Alma-Ata, Esentai Mall
Shopping trips to other cities
10 %
Key drivers for mall visits
Dining, entertainment, shopping
Preferred brand categories
Value fashion: 40%, Luxury fashion: 30%, Electronics: 20% %
Competitive & Site Analysis
Number of existing malls
10 count
Total retail footfall
50,000,000 visits/year
Retail market gaps
Mid-tier retail, sustainable brands
Trade area population
2,500,000 people
Retail potential in catchment area
High
Projected retail growth rate
4 %
Preferred mall layouts
Open-air, mixed-use
Site & Accessibility
Public transport access
High
Walkability score
70 index
Road infrastructure & car access
Good
Parking capacity in comparable malls
5,000 spaces
Surrounding land use & future developments
Mixed-use, residential growth