Key Insights as of Jun 2025
Market Demographics
Population size
210,000 people
Population growth rate
1.8 %
Age distribution
0-14: 22%, 15-64: 68%, 65+: 10% %
Household size
3.4 people
Household composition
Single: 20%, Married: 65%, Other: 15% %
Education levels
High school or less: 50%, College: 35%, Advanced: 15% %
Economic Indicators
Median household income
25,000 USD
Employment rate
92 %
Job growth
1.5 %
Dominant industries
Tourism, Agriculture, Retail
Cost of living index
80 index
Consumer Spending & Buying Power
Retail sales per capita
3,500 USD
Disposable income
18,000 USD
Spending behavior by category
Apparel: 20%, Dining: 30%, Electronics: 15% %
Competition & Retail Presence
Existing retail mix
Grocery: 40%, Apparel: 25%, Specialty: 35% %
Number of competitors
50 businesses
Market saturation
Moderate
Presence of anchor tenants
Yes
Foot traffic from nearby businesses
Medium
Real Estate & Infrastructure
Rent costs
10 USD/sq ft
Property values
150,000 USD
Zoning laws
Commercial-friendly
Business permits
Streamlined
Availability of retail space
Moderate
Proximity to major roads
High
Public transportation access
Moderate
Parking availability
Adequate
Traffic & Accessibility
Pedestrian traffic
5,000 people/day
Vehicle traffic
20,000 vehicles/day
Public transport accessibility
60 %
Commute times
25 minutes
Work patterns
9-5: 70%, Flexible: 30% %
Psychographics & Consumer Lifestyle
Shopping preferences
Value-oriented
Brand affinity
Local brands: 60%, Global: 40% %
Consumer loyalty
Moderate
Entertainment and leisure trends
Outdoor activities, Dining
Crime Rates & Safety
Crime statistics
1,200 incidents/100,000 people
Shoplifting rates
150 incidents/100,000 people
Public safety measures
Visible policing
Tourism & Seasonal Factors
Tourist spending
10,000,000 USD
Tourist footfall
100,000 visitors/year
Major local events
Summer festivals
Seasonal attractions
Beaches
Online vs. In-Store Shopping Trends
E-commerce penetration
25 %
Click-and-collect adoption
15 %
Local preference for in-store shopping
65 %
Retail & Mall Performance
Total retail space
1,000,000 sq ft
Retail space per capita
4.8 sq ft/person
Projected growth in retail space
2 %
Retail leakage rate
20 %
Sustainable retail demand
Stable
Major upcoming retail projects
1 new mall
Consumer Behavior & Spending
Grocery market share distribution
Migros: 30%, BIM: 25%, Carrefour: 20% %
Consumer spending patterns
Essentials: 60%, Discretionary: 40% %
Grocery expenditure trends
5 %
Luxury retail performance
Low
Top mall shopping preferences
Convenience, Variety
Shopping trips to other cities
30 %
Key drivers for mall visits
Dining, Entertainment
Preferred brand categories
Value fashion: 50%, Electronics: 30% %
Competitive & Site Analysis
Number of existing malls
2 malls
Total retail footfall
5,000,000 visits/year
Retail market gaps
Luxury retail
Trade area population
300,000 people
Retail potential in catchment area
Moderate
Projected retail growth rate
2.5 %
Preferred mall layouts
Open-air
Site & Accessibility
Public transport access
Moderate
Walkability score
60 index
Road infrastructure & car access
High
Parking capacity in comparable malls
1,000 spaces
Surrounding land use & future developments
Residential, Commercial