Key Insights as of Jun 2025
Market Demographics
Population size
7,100,000 people
Population growth rate
2.5 %
Age distribution
35 % under 30
Household size
5.2 people
Household composition
70 % extended family
Education levels
45 % secondary or higher
Economic Indicators
Median household income
3,500 USD/year
Employment rate
60 %
Job growth
1.8 %
Dominant industries
Manufacturing, Trade, Services
Cost of living index
65 index
Consumer Spending & Buying Power
Retail sales per capita
800 USD/year
Disposable income
2,000 USD/year
Spending behavior - apparel
20 % of retail spend
Spending behavior - dining
15 % of retail spend
Spending behavior - electronics
10 % of retail spend
Competition & Retail Presence
Existing retail mix
Supermarkets, Boutiques, Markets
Market saturation
Moderate
Presence of anchor tenants
Yes
Foot traffic from nearby businesses
High
Real Estate & Infrastructure
Rent costs
10 USD/sq ft/year
Property values
1,200 USD/sq ft
Zoning laws
Restrictive
Business permits
Moderate
Availability of retail space
Limited
Proximity to major roads
High
Public transportation access
Moderate
Parking availability
Limited
Traffic & Accessibility
Pedestrian traffic
High
Vehicle traffic
Congested
Public transport accessibility
50 % coverage
Commute times
45 minutes
Work patterns
80 % daytime
Psychographics & Consumer Lifestyle
Shopping preferences
In-store
Brand affinity
Local, Value
Consumer loyalty
Moderate
Entertainment and leisure trends
Dining, Cinema
Crime Rates & Safety
Crime statistics
3,000 per 100,000
Public safety measures
Limited
Tourism & Seasonal Factors
Tourist footfall
Low
Seasonal attractions
Nile Riverfront
Online vs. In-Store Shopping Trends
E-commerce penetration
5 %
Click-and-collect adoption
2 %
Local preference for in-store shopping
90 %
Retail & Mall Performance
Projected growth in retail space
3 %
Retail leakage rate
20 %
Sustainable retail demand
Moderate
Consumer Behavior & Spending
Consumer spending patterns
Essentials
Grocery expenditure trends
30 % of income
Luxury retail performance
Low
Top mall shopping preferences
Afra Mall
Shopping trips to other cities
10 % of residents
Key drivers for mall visits
Convenience, Leisure
Preferred brand categories
Value fashion
Competitive & Site Analysis
Number of existing malls
1
Retail market gaps
Modern retail
Trade area population
4,000,000 people
Retail potential in catchment area
Moderate
Projected retail growth rate
2.5 %
Preferred mall layouts
Mixed-use
Site & Accessibility
Public transport access
Moderate
Walkability score
60 index
Road infrastructure & car access
Congested
Parking capacity in comparable malls
500 spaces
Surrounding land use & future developments
Mixed