Key Insights as of Jun 2025

Market Demographics
Age Distribution
Household Composition
Population Size

2,954,000 people

Population Growth Rate

2.8 %

Household Size

6.2 people

Education levels (secondary or higher)

48 %

Age Distribution
Economic Indicators
Dominant Industries
Median Household Income

3200 USD

Employment Rate

62 %

Job Growth

1.5 %

Cost of Living Index

45 Index

Competition & Retail Presence
Existing Retail Mix
Number of Competitors

150

Market Saturation

60 %

Presence of Anchor Tenants

Yes

Foot Traffic from Nearby Businesses

Moderate

Consumer Behavior & Spending
Grocery Market Share
Consumer spending patterns (Essentials)

60

Grocery Expenditure Trends

Stable

Luxury Retail Performance

Low

Top mall shopping preferences (Convenience)

High

Shopping Trips to Other Cities

30 %

Key drivers for mall visits (Variety)

High

Preferred brand categories (Value fashion)

50

Consumer Spending & Buying Power
Spending Behavior
Retail Sales per Capita

850 USD

Disposable Income

1800 USD

Real Estate & Infrastructure
Rent costs (commercial)

12 USD/sqft

Property values (commercial)

150,000 USD

Zoning Laws

Restricted

Business Permits

Moderate

Availability of Retail Space

Limited

Proximity to Major Roads

80 %

Public Transportation Access

50 %

Parking Availability

Low

Traffic & Accessibility
Pedestrian Traffic

High

Vehicle Traffic

Moderate

Public Transport Accessibility

45 %

Commute Times

35 minutes

Work patterns (9-5)

70

Psychographics & Consumer Lifestyle
Shopping preferences (local)

65 %

Brand affinity (value brands)

60 %

Consumer Loyalty

Moderate

Entertainment and leisure trends (cafes)

High

Crime Rates & Safety
Crime Statistics

320 incidents/100k

Shoplifting Rates

15 %

Public Safety Measures

Moderate

Tourism & Seasonal Factors
Tourist Spending

1200 USD/tourist

Tourist Footfall

50,000 visits/year

Major Local Events

3

Seasonal Attractions

Moderate

Online vs. In-Store Shopping Trends
E-commerce Penetration

25 %

Click-and-Collect Adoption

10 %

Local Preference for In-Store Shopping

75 %

Retail & Mall Performance
Total Retail Space

1,200,000 sqft

Retail Space per Capita

0.41 sqft/person

Projected Growth in Retail Space

3 %

Retail Leakage Rate

20 %

Sustainable Retail Demand

Moderate

Major Upcoming Retail Projects

1

Competitive & Site Analysis
Number of Existing Malls

2

Total Retail Footfall

1,500,000 visits/year

Retail market gaps (modern retail)

High

Trade Area Population

3,500,000 people

Retail Potential in Catchment Area

Moderate

Projected Retail Growth Rate

2.5 %

Preferred mall layouts (Open-air)

60 %

Site & Accessibility
Public Transport Access

Medium

Walkability Score

55 Index

Road Infrastructure & Car Access

Moderate

Parking Capacity in Comparable Malls

500 spaces

Surrounding Land Use & Future Developments

Residential