Key Insights as of Jun 2025

Population Size

469,924 people

Population Growth Rate

2.1 %

Median Age

32 years

Average Household Size

3.8 people per household

Households with Children

65 %

Residents with Bachelor's Degree or Higher

28 %

Median Household Income

75,000 TRY

Employment Rate

92 %

Job Growth Rate

3.5 %

Dominant Industries

Construction and Retail

Cost of Living Index

85 Index

Retail Sales Per Capita

15,000 TRY

Average Disposable Income

20,000 TRY

Spending on Apparel

12 %

Spending on Dining

15 %

Spending on Electronics

10 %

Number of Shopping Centers

5 centers

Number of Retail Stores

250 stores

Market Saturation Level

Moderate

Presence of Anchor Tenants

Yes

Average Daily Foot Traffic

50,000 people

Average Daily Pedestrian Traffic

25,000 people

Average Daily Vehicle Traffic

40,000 vehicles

Public Transport Accessibility

High

Average Commute Time

45 minutes

Peak Work Patterns

Average Retail Rent Cost

150 TRY per sqm

Average Property Value

5000 TRY per sqm

Zoning Laws

Commercial and Mixed-Use Allowed

Time to Obtain Business Permit

30 days

Available Retail Space

10,000 sqm

Proximity to Major Roads

Yes

Public Transportation Access

Good

Parking Availability

Ample

Preference for Shopping Malls

High

Brand Affinity for International Brands

Moderate

Consumer Loyalty to Local Businesses

Moderate

Popular Leisure Activities

Shopping and Dining

Overall Crime Rate

Low

Shoplifting Incidents per Year

100 incidents

Public Safety Measures

Surveillance Cameras and Security Patrols

Annual Tourist Spending

5,000,000 TRY

Annual Tourist Footfall

100,000 people

Major Local Events

Spring Festival

Seasonal Attractions

Winter Market

E-commerce Penetration Rate

25 %

Click-and-Collect Adoption Rate

15 %

Preference for In-Store Shopping

60 %

Total Retail Space

150,000 sqm

Retail Space Per Capita

0.32 sqm per person

Projected Growth in Retail Space

5 %

Retail Leakage Rate

10 %

Sustainable Retail Demand

High

Major Upcoming Retail Projects

2 projects

Grocery Market Share - Top Retailer

35

Average Monthly Grocery Expenditure

1000 TRY

Luxury Retail Performance

Moderate

Top Mall Shopping Preferences

Fashion and Electronics

Residents Shopping in Other Cities

5 %

Key Drivers for Mall Visits

Entertainment and Dining

Preferred Brand Categories

Value Fashion

Number of Existing Malls

3 malls

Total Annual Retail Footfall

15,000,000 visits

Retail Market Gaps

High-End Fashion

Trade Area Population

500,000 people

Retail Potential in Catchment Area

Strong

Projected Retail Growth Rate

4 %

Preferred Mall Layouts

Multi-Level with Food Courts

Public Transport Access

Metro and Bus Lines

Walkability Score

70 Index

Road Infrastructure Quality

Good

Parking Capacity in Comparable Malls

1000 spaces

Surrounding Land Use

Residential and Commercial