Key Insights as of Jun 2025
Market Demographics
Population size
1,084,000 people
Population growth rate
0.18 %
Age distribution
37.3 years
Household size
3.2 people
Household composition
60 %
Education levels
45 %
Economic Indicators
Median household income
5,400 USD
Employment rate
43 %
Dominant industries
Tourism, Retail, Construction
Cost of living index
33.8 index
Consumer Spending & Buying Power
Retail sales per capita
2,000 USD
Disposable income
4,500 USD
Spending behavior - apparel
15 %
Spending behavior - dining
28 %
Spending behavior - electronics
10 %
Competition & Retail Presence
Existing retail mix
Supermarkets, Fashion, Electronics
Market saturation
Moderate
Presence of anchor tenants
Carrefour, Goodwill
Foot traffic from nearby businesses
High
Real Estate & Infrastructure
Rent costs
600 USD/month
Property values
561 USD/sq m
Zoning laws
Flexible
Business permits
Low
Availability of retail space
Increasing
Proximity to major roads
High
Public transportation access
Good
Parking availability
Moderate
Traffic & Accessibility
Pedestrian traffic
High
Vehicle traffic
Moderate
Public transport accessibility
80 %
Commute times
30 minutes
Work patterns
9-5
Psychographics & Consumer Lifestyle
Shopping preferences
In-store
Brand affinity
International
Consumer loyalty
Moderate
Entertainment and leisure trends
Dining, Tourism
Crime Rates & Safety
Public safety measures
Adequate
Tourism & Seasonal Factors
Tourist spending
500 USD/tourist
Tourist footfall
1,000,000 visits/year
Major local events
Tbilisi Festival
Seasonal attractions
Summer, Winter
Online vs. In-Store Shopping Trends
E-commerce penetration
20 %
Click-and-collect adoption
Low
Local preference for in-store shopping
80 %
Retail & Mall Performance
Total retail space
500,000 sq m
Retail space per capita
0.46 sq m/person
Projected growth in retail space
5 %
Sustainable retail demand
High
Consumer Behavior & Spending
Grocery market share - Retailer 1
Carrefour, 25 %
Grocery market share - Retailer 2
Goodwill, 20 %
Grocery market share - Retailer 3
Spar, 15 %
Consumer spending patterns
Value-driven
Grocery expenditure trends
Increasing
Luxury retail performance
Low
Top mall shopping preferences
Tbilisi Mall, East Point
Shopping trips to other cities
10 %
Key drivers for mall visits
Anchor tenants, Dining
Preferred brand categories - Luxury fashion
Low
Preferred brand categories - Value fashion
High
Competitive & Site Analysis
Number of existing malls
5 count
Total retail footfall
10,000,000 visits/year
Retail market gaps
Luxury retail
Trade area population
1,500,000 people
Retail potential in catchment area
High
Projected retail growth rate
7.65 %
Preferred mall layouts
Open-air, Mixed-use
Site & Accessibility
Public transport access
High
Walkability score
70 index
Road infrastructure & car access
Good
Parking capacity in comparable malls
1,000 spaces
Surrounding land use & future developments
Mixed-use, Residential