Key Insights as of Jun 2025
Market Demographics
Population size
891,250 people
Population growth rate
1.2 %
Age distribution
0-14: 22, 15-64: 67, 65+: 11 %
Household size
3.4 people
Household composition
Single: 20, Married: 65, Extended: 15 %
Education levels
High school or less: 55, Bachelor’s or higher: 25, Other: 20 %
Economic Indicators
Median household income
36,000 TRY
Employment rate
92 %
Job growth
1.5 %
Dominant industries
Textile, Automotive, Manufacturing
Cost of living index
85 index
Consumer Spending & Buying Power
Retail sales per capita
12,500 TRY
Disposable income
28,000 TRY
Spending behavior by category
Apparel: 20, Dining: 25, Electronics: 15 %
Competition & Retail Presence
Existing retail mix
Malls: 3, Local shops: 60, Supermarkets: 25
Number of competitors
150 businesses
Market saturation
Moderate
Presence of anchor tenants
Carrefour, LC Waikiki, Migros
Foot traffic from nearby businesses
High
Real Estate & Infrastructure
Rent costs
150 TRY/sqm
Property values
3,500,000 TRY
Zoning laws
Commercial zones well-defined
Business permits
6-12 months
Availability of retail space
Moderate
Proximity to major roads
High
Public transportation access
High
Parking availability
Adequate
Traffic & Accessibility
Pedestrian traffic
25,000 people/day
Vehicle traffic
50,000 vehicles/day
Public transport accessibility
90 %
Commute times
25 minutes
Work patterns
9-5 dominant, some remote
Psychographics & Consumer Lifestyle
Shopping preferences
Value-driven, brand-conscious
Brand affinity
Zara, H&M, Adidas
Consumer loyalty
Moderate
Entertainment and leisure trends
Cafes, Cinemas, Parks
Crime Rates & Safety
Crime statistics
2,500 incidents/100,000 people
Shoplifting rates
150 incidents/100,000 people
Public safety measures
Police patrols, CCTV
Tourism & Seasonal Factors
Tourist spending
1,200 TRY/tourist
Tourist footfall
500,000 visitors/year
Major local events
Bursa Festival, Silk Fair
Seasonal attractions
Summer markets, Winter fairs
Online vs. In-Store Shopping Trends
E-commerce penetration
35 %
Click-and-collect adoption
20 %
Local preference for in-store shopping
65 %
Retail & Mall Performance
Total retail space
500,000 sqm
Retail space per capita
0.56 sqm/person
Projected growth in retail space
3 %
Retail leakage rate
15 %
Sustainable retail demand
Moderate
Major upcoming retail projects
1 new mall by 2027
Consumer Behavior & Spending
Grocery market share distribution
Migros: 25, BIM: 20, Carrefour: 15 %
Consumer spending patterns
Grocery: 40, Apparel: 20, Leisure: 15 %
Grocery expenditure trends
5 %
Luxury retail performance
Low
Top mall shopping preferences
Korupark, Zafer Plaza
Shopping trips to other cities
10 %
Key drivers for mall visits
Dining, Entertainment, Apparel
Preferred brand categories
Value fashion, Electronics, Casual dining
Competitive & Site Analysis
Number of existing malls
3 malls
Total retail footfall
15,000,000 visits/year
Retail market gaps
Luxury retail, Specialty stores
Trade area population
1,200,000 people
Retail potential in catchment area
High
Projected retail growth rate
4 %
Preferred mall layouts
Open-air, Mixed-use
Site & Accessibility
Public transport access
High
Walkability score
75 index
Road infrastructure & car access
High
Parking capacity in comparable malls
2,000 spaces
Surrounding land use & future developments
Residential, Commercial