Key Insights as of Jun 2025
Market Demographics
Population size
305,000 people
Population growth rate
2.3 %
Age distribution
35 %
Household size
4.8 people
Household composition
70 %
Education levels
45 %
Economic Indicators
Median household income
72,000 SAR
Employment rate
92 %
Job growth
3.5 %
Dominant industries
Oil, Retail, Construction
Cost of living index
85 index
Consumer Spending & Buying Power
Retail sales per capita
15,000 SAR
Disposable income
48,000 SAR
Spending behavior - apparel
25 %
Spending behavior - dining
20 %
Spending behavior - electronics
15 %
Competition & Retail Presence
Existing retail mix
Apparel, Electronics, F&B
Number of competitors
12 count
Market saturation
Moderate
Presence of anchor tenants
Yes
Foot traffic from nearby businesses
8,000 visits/day
Real Estate & Infrastructure
Rent costs
800 SAR/sqm/year
Property values
4,500 SAR/sqm
Zoning laws
Commercial
Business permits
6-12 months
Availability of retail space
High
Proximity to major roads
Yes
Public transportation access
Limited
Parking availability
Adequate
Traffic & Accessibility
Pedestrian traffic
5,000 visits/day
Vehicle traffic
20,000 vehicles/day
Public transport accessibility
40 %
Commute times
25 minutes
Work patterns
9-5, Shift-based
Psychographics & Consumer Lifestyle
Shopping preferences
Malls, Online
Brand affinity
Luxury, Value
Consumer loyalty
60 %
Entertainment and leisure trends
Dining, Cinema
Crime Rates & Safety
Crime statistics
1,200 incidents/100,000 people
Shoplifting rates
0.5 %
Public safety measures
High
Tourism & Seasonal Factors
Tourist spending
2,000 SAR/visitor
Tourist footfall
50,000 visits/year
Major local events
Ramadan, Eid
Seasonal attractions
Festivals
Online vs. In-Store Shopping Trends
E-commerce penetration
25 %
Click-and-collect adoption
15 %
Local preference for in-store shopping
70 %
Retail & Mall Performance
Total retail space
500,000 sqm
Retail space per capita
1.6 sqm/person
Projected growth in retail space
5 %
Retail leakage rate
20 %
Sustainable retail demand
High
Major upcoming retail projects
1 count
Consumer Behavior & Spending
Grocery market share - Retailer 1
Carrefour, 30 %
Grocery market share - Retailer 2
Panda, 25 %
Grocery market share - Retailer 3
Lulu, 20 %
Consumer spending patterns
Essentials, Discretionary
Grocery expenditure trends
8 %
Luxury retail performance
Moderate
Top mall shopping preferences
Al Mubarraz Mall
Shopping trips to other cities
15 %
Key drivers for mall visits
Dining, Shopping
Preferred brand categories
Value fashion, Electronics
Competitive & Site Analysis
Number of existing malls
3 count
Total retail footfall
10,000,000 visits/year
Retail market gaps
Luxury, Entertainment
Trade area population
400,000 people
Retail potential in catchment area
High
Projected retail growth rate
4 %
Preferred mall layouts
Open-air, Enclosed
Site & Accessibility
Public transport access
Limited
Walkability score
60 index
Road infrastructure & car access
High
Parking capacity in comparable malls
2,000 spaces
Surrounding land use & future developments
Residential, Commercial