Key Insights as of Jun 2025
Market Demographics
Population size
360,000 people
Population growth rate
2.3 %
Age distribution
0-14: 30%, 15-64: 65%, 65+: 5% %
Household size
5.8 people
Household composition
Married: 60%, Single: 30%, Other: 10% %
Education levels
High school or below: 50%, Bachelor’s: 40%, Postgraduate: 10% %
Economic Indicators
Median household income
60,000 SAR/year
Employment rate
92 %
Job growth
1.5 %
Dominant industries
Retail, Agriculture, Public Sector
Cost of living index
85 index
Consumer Spending & Buying Power
Retail sales per capita
12,000 SAR
Disposable income
45,000 SAR/year
Spending behavior by category
Apparel: 25%, Dining: 20%, Electronics: 15% %
Competition & Retail Presence
Existing retail mix
Grocery: 40%, Apparel: 30%, Electronics: 20%, Other: 10% %
Number of competitors
50 stores
Market saturation
Moderate
Presence of anchor tenants
Yes: 3
Foot traffic from nearby businesses
10,000 visitors/month
Real Estate & Infrastructure
Rent costs
400 SAR/sq.m/year
Property values
2,500 SAR/sq.m
Zoning laws
Commercial zones available
Business permits
6-12 months
Availability of retail space
15,000 sq.m
Proximity to major roads
80 %
Public transportation access
Limited
Parking availability
500 spaces
Traffic & Accessibility
Pedestrian traffic
5,000 people/day
Vehicle traffic
20,000 vehicles/day
Public transport accessibility
30 %
Commute times
25 minutes
Work patterns
9 AM-5 PM, 8 PM-11 PM
Psychographics & Consumer Lifestyle
Shopping preferences
In-store: 70%, Online: 30% %
Brand affinity
Value brands: 50%, Luxury: 20%, Local: 30% %
Consumer loyalty
High
Entertainment and leisure trends
Dining, Family outings: 60% %
Crime Rates & Safety
Crime statistics
1,200 incidents/year
Shoplifting rates
2 %
Public safety measures
Police patrols, CCTV
Tourism & Seasonal Factors
Tourist spending
5,000 SAR/visitor
Tourist footfall
50,000 visitors/year
Major local events
Najran Festival
Seasonal attractions
Winter: 60%, Summer: 40% %
Online vs. In-Store Shopping Trends
E-commerce penetration
25 %
Click-and-collect adoption
15 %
Local preference for in-store shopping
70 %
Retail & Mall Performance
Total retail space
200,000 sq.m
Retail space per capita
0.56 sq.m/person
Projected growth in retail space
5 %
Retail leakage rate
20 %
Sustainable retail demand
Moderate
Major upcoming retail projects
1 mall planned
Consumer Behavior & Spending
Grocery market share distribution
Retailer 1: 40%, Retailer 2: 30%, Retailer 3: 20% %
Consumer spending patterns
Essentials: 60%, Discretionary: 40% %
Grocery expenditure trends
10 %
Luxury retail performance
Low
Top mall shopping preferences
Family-friendly, Dining options
Shopping trips to other cities
15 %
Key drivers for mall visits
Entertainment, Convenience
Preferred brand categories
Value fashion: 50%, Electronics: 30% %
Competitive & Site Analysis
Number of existing malls
2 malls
Total retail footfall
2,000,000 visits/year
Retail market gaps
Luxury, Specialty retail
Trade area population
500,000 people
Retail potential in catchment area
Moderate
Projected retail growth rate
4 %
Preferred mall layouts
Open-air, Mixed-use
Site & Accessibility
Public transport access
Limited
Walkability score
60 index
Road infrastructure & car access
Good
Parking capacity in comparable malls
1,000 spaces
Surrounding land use & future developments
Residential, Commercial