Key Insights as of Jun 2025
Market Demographics
Population size
15,000 people
Population growth rate
1.8 %
Age distribution
35% under 30, 45% 30-60, 20% over 60 %
Household size
3.2 people
Household composition
60% families, 30% singles, 10% others %
Education levels
40% university, 35% high school, 25% other %
Economic Indicators
Median household income
45,000 USD
Employment rate
92 %
Job growth
2.5 %
Dominant industries
Retail, hospitality, services
Cost of living index
120 index
Consumer Spending & Buying Power
Retail sales per capita
3,500 USD
Disposable income
28,000 USD
Spending behavior - apparel
25 %
Spending behavior - dining
30 %
Spending behavior - electronics
15 %
Competition & Retail Presence
Existing retail mix
40% fashion, 30% dining, 20% services, 10% other %
Number of competitors
25 businesses
Market saturation
Moderate
Presence of anchor tenants
Yes
Foot traffic from nearby businesses
High
Real Estate & Infrastructure
Rent costs
25 USD/sq ft/year
Property values
3,000 USD/sq ft
Zoning laws
Commercial-friendly
Business permits
6-12 months
Availability of retail space
Limited
Proximity to major roads
High
Public transportation access
Moderate
Parking availability
Adequate
Traffic & Accessibility
Pedestrian traffic
5,000 people/day
Vehicle traffic
10,000 vehicles/day
Public transport accessibility
60 %
Commute times
20 minutes
Work patterns
70% daytime, 30% evening %
Psychographics & Consumer Lifestyle
Shopping preferences
60% in-store, 40% online %
Brand affinity
High for luxury and international brands
Consumer loyalty
Moderate
Entertainment and leisure trends
Dining, cinema, beach activities
Crime Rates & Safety
Crime statistics
150 incidents/100,000 people
Shoplifting rates
20 incidents/100,000 people
Public safety measures
Police patrols, CCTV
Tourism & Seasonal Factors
Tourist spending
2,000,000 USD/year
Tourist footfall
50,000 visitors/year
Major local events
Summer festivals, Christmas markets
Seasonal attractions
Beach, nightlife
Online vs. In-Store Shopping Trends
E-commerce penetration
35 %
Click-and-collect adoption
20 %
Local preference for in-store shopping
65 %
Retail & Mall Performance
Total retail space
500,000 sq ft
Retail space per capita
33 sq ft/person
Projected growth in retail space
5 %
Retail leakage rate
15 %
Sustainable retail demand
High
Major upcoming retail projects
New lifestyle center
Consumer Behavior & Spending
Grocery market share - Retailer 1
Spinneys, 40 %
Grocery market share - Retailer 2
Carrefour, 30 %
Grocery market share - Retailer 3
Monoprix, 20 %
Consumer spending patterns
40% essentials, 30% discretionary %
Grocery expenditure trends
5 %
Luxury retail performance
Strong
Top mall shopping preferences
Fashion, dining
Shopping trips to other cities
20 %
Key drivers for mall visits
Events, dining, luxury stores
Preferred brand categories
Luxury fashion, electronics
Competitive & Site Analysis
Number of existing malls
2 malls
Total retail footfall
1,500,000 visits/year
Retail market gaps
Mid-tier fashion, entertainment
Trade area population
50,000 people
Retail potential in catchment area
High
Projected retail growth rate
4 %
Preferred mall layouts
Open-air, mixed-use
Site & Accessibility
Public transport access
Moderate
Walkability score
70 index
Road infrastructure & car access
High
Parking capacity in comparable malls
1,000 spaces
Surrounding land use & future developments
Commercial, residential