Sweimeh
1 Total Mall

Key Insights as of Jun 2025

Market Demographics
Population size

15,000 people

Population growth rate

3.5 %

Age distribution

30% under 25, 50% 25-54, 20% 55+ %

Household size

3.8 people

Household composition

60% families, 30% couples, 10% singles %

Education levels

40% high school, 35% bachelor’s, 25% advanced %

Economic Indicators
Median household income

25,000 USD

Employment rate

92 %

Job growth

4.0 %

Dominant industries

Tourism, Hospitality, Retail

Cost of living index

110 index

Consumer Spending & Buying Power
Retail sales per capita

3,500 USD

Disposable income

18,000 USD

Spending behavior - apparel

15 %

Spending behavior - dining

25 %

Spending behavior - electronics

10 %

Competition & Retail Presence
Existing retail mix

60% hospitality, 30% retail, 10% services %

Number of competitors

25 businesses

Market saturation

Moderate

Presence of anchor tenants

2 tenants

Foot traffic from nearby businesses

10,000 visitors/month

Real Estate & Infrastructure
Rent costs

20 USD/sqft/year

Property values

300,000 USD

Zoning laws

Tourism-focused

Business permits

6-12 months

Availability of retail space

15,000 sqft

Proximity to major roads

0.5 miles

Public transportation access

Limited

Parking availability

500 spaces

Traffic & Accessibility
Pedestrian traffic

5,000 people/day

Vehicle traffic

2,000 vehicles/day

Public transport accessibility

Low

Commute times

20 minutes

Work patterns

70% tourism-related %

Psychographics & Consumer Lifestyle
Shopping preferences

60% in-store, 40% online %

Brand affinity

Luxury, International

Consumer loyalty

Moderate

Entertainment and leisure trends

Resorts, Dining, Water sports

Crime Rates & Safety
Crime statistics

200 incidents/year

Shoplifting rates

10 incidents/year

Public safety measures

High

Tourism & Seasonal Factors
Tourist spending

50,000,000 USD/year

Tourist footfall

500,000 visitors/year

Major local events

5 events/year

Seasonal attractions

Dead Sea, Resorts

Online vs. In-Store Shopping Trends
E-commerce penetration

35 %

Click-and-collect adoption

10 %

Local preference for in-store shopping

65 %

Retail & Mall Performance
Total retail space

100,000 sqft

Retail space per capita

6.7 sqft/person

Projected growth in retail space

5 %

Retail leakage rate

20 %

Sustainable retail demand

High

Major upcoming retail projects

1 project

Consumer Behavior & Spending
Grocery market share - Retailer 1

Carrefour, 40 %

Grocery market share - Retailer 2

Spinneys, 30 %

Grocery market share - Retailer 3

Local stores, 20 %

Consumer spending patterns

60% essentials, 40% discretionary %

Grocery expenditure trends

5 %

Luxury retail performance

Strong

Top mall shopping preferences

Resort retail, Dining

Shopping trips to other cities

30 %

Key drivers for mall visits

Dining, Entertainment

Preferred brand categories

Luxury fashion, Electronics

Competitive & Site Analysis
Number of existing malls

1 malls

Total retail footfall

1,000,000 visits/year

Retail market gaps

Apparel, Electronics

Trade area population

50,000 people

Retail potential in catchment area

High

Projected retail growth rate

6 %

Preferred mall layouts

Open-air, Experiential

Site & Accessibility
Public transport access

Limited

Walkability score

60 index

Road infrastructure & car access

Good

Parking capacity in comparable malls

500 spaces

Surrounding land use & future developments

Resorts, Residential