Key Insights as of Jun 2025
Market Demographics
Population size
150,000 people
Population growth rate
1.5 %
Age distribution - 0-14
25 %
Age distribution - 15-64
65 %
Age distribution - 65+
10 %
Household size
4.2 people
Household composition - Families
70 %
Education levels - High school or less
60 %
Education levels - College or higher
40 %
Economic Indicators
Median household income
12,000 USD/year
Employment rate
85 %
Job growth
1.2 %
Dominant industries
Agriculture, Retail, Tourism
Cost of living index
80 index
Consumer Spending & Buying Power
Retail sales per capita
2,500 USD
Disposable income
9,000 USD/year
Spending behavior - Apparel
15 %
Spending behavior - Dining
20 %
Spending behavior - Electronics
10 %
Competition & Retail Presence
Existing retail mix
Grocery, Apparel, Dining
Number of competitors
50 businesses
Market saturation
Moderate
Presence of anchor tenants
Yes
Foot traffic from nearby businesses
High
Real Estate & Infrastructure
Rent costs
10 USD/sqft/year
Property values
1,200 USD/sqft
Zoning laws
Flexible
Business permits
Moderate
Availability of retail space
Limited
Proximity to major roads
High
Public transportation access
Moderate
Parking availability
Moderate
Traffic & Accessibility
Pedestrian traffic
High
Vehicle traffic
Moderate
Public transport accessibility
60 %
Commute times
25 minutes
Work patterns
9-5, Retail shifts
Psychographics & Consumer Lifestyle
Shopping preferences
In-store
Brand affinity
Local, International
Consumer loyalty
High
Entertainment and leisure trends
Dining, Festivals
Crime Rates & Safety
Crime statistics
2,000 incidents/100,000 people
Shoplifting rates
5 %
Public safety measures
Moderate
Tourism & Seasonal Factors
Tourist spending
1,000 USD/tourist
Tourist footfall
50,000 visitors/year
Major local events
Wine Festival
Seasonal attractions
Summer tourism
Online vs. In-Store Shopping Trends
E-commerce penetration
20 %
Click-and-collect adoption
10 %
Local preference for in-store shopping
80 %
Retail & Mall Performance
Total retail space
500,000 sqft
Retail space per capita
3.3 sqft/person
Projected growth in retail space
2 %
Retail leakage rate
15 %
Sustainable retail demand
Moderate
Consumer Behavior & Spending
Grocery market share - Retailer 1
Carrefour, 30 %
Grocery market share - Retailer 2
Spinneys, 20 %
Grocery market share - Retailer 3
Local stores, 15 %
Consumer spending patterns
Necessities-driven
Grocery expenditure trends
Stable
Luxury retail performance
Low
Top mall shopping preferences
Convenience, Dining
Shopping trips to other cities
20 %
Key drivers for mall visits
Dining, Events
Preferred brand categories - Luxury fashion
5 %
Preferred brand categories - Value fashion
60 %
Competitive & Site Analysis
Number of existing malls
1 malls
Total retail footfall
1,000,000 visits/year
Retail market gaps
Luxury, Electronics
Trade area population
200,000 people
Retail potential in catchment area
Moderate
Projected retail growth rate
2.5 %
Preferred mall layouts
Open-air
Site & Accessibility
Public transport access
Moderate
Walkability score
70 index
Road infrastructure & car access
Good
Parking capacity in comparable malls
500 spaces
Surrounding land use & future developments
Mixed-use