Key Insights as of Jun 2025
Market Demographics
Population size
153,000 people
Population growth rate
1.5 %
Age distribution
35 median age
Household size
3.2 people
Household composition
60 % families
Education levels
45 % tertiary
Economic Indicators
Median household income
12,000 USD
Employment rate
92 %
Job growth
1.2 %
Dominant industries
Textiles, Agriculture
Cost of living index
65 index
Consumer Spending & Buying Power
Retail sales per capita
2,500 USD
Disposable income
9,000 USD
Spending behavior - apparel
15 %
Spending behavior - dining
20 %
Spending behavior - electronics
10 %
Competition & Retail Presence
Existing retail mix
Small retail, supermarkets
Number of competitors
50 businesses
Market saturation
Moderate
Presence of anchor tenants
2 tenants
Foot traffic from nearby businesses
5,000 daily visits
Real Estate & Infrastructure
Rent costs
10 USD/sqft
Property values
100,000 USD
Zoning laws
Flexible
Business permits
6 months
Availability of retail space
10,000 sqft
Proximity to major roads
2 km
Public transportation access
Good
Parking availability
500 spaces
Traffic & Accessibility
Pedestrian traffic
3,000 daily
Vehicle traffic
10,000 daily
Public transport accessibility
80 %
Commute times
25 minutes
Work patterns
9-5
Psychographics & Consumer Lifestyle
Shopping preferences
In-store
Brand affinity
Local brands
Consumer loyalty
High
Entertainment and leisure trends
Cafes, parks
Crime Rates & Safety
Crime statistics
200 per 100,000
Shoplifting rates
50 per 100,000
Public safety measures
Moderate
Tourism & Seasonal Factors
Tourist spending
1,000,000 USD
Tourist footfall
10,000 visits
Major local events
2 events
Seasonal attractions
Summer festivals
Online vs. In-Store Shopping Trends
E-commerce penetration
15 %
Click-and-collect adoption
10 %
Local preference for in-store shopping
70 %
Retail & Mall Performance
Total retail space
500,000 sqft
Retail space per capita
3.3 sqft
Projected growth in retail space
2 %
Retail leakage rate
20 %
Sustainable retail demand
Stable
Major upcoming retail projects
1 projects
Consumer Behavior & Spending
Grocery market share - Retailer 1
Migros, 40 %
Grocery market share - Retailer 2
BIM, 30 %
Grocery market share - Retailer 3
Sok, 20 %
Consumer spending patterns
Value-driven
Grocery expenditure trends
5 % growth
Luxury retail performance
Low
Top mall shopping preferences
Local malls
Shopping trips to other cities
15 %
Key drivers for mall visits
Convenience
Preferred brand categories
Value fashion
Competitive & Site Analysis
Number of existing malls
2 malls
Total retail footfall
1,000,000 annual visits
Retail market gaps
Luxury retail
Trade area population
200,000 people
Retail potential in catchment area
Moderate
Projected retail growth rate
2.5 %
Preferred mall layouts
Open-air
Site & Accessibility
Public transport access
80 %
Walkability score
70 index
Road infrastructure & car access
Good
Parking capacity in comparable malls
1,000 spaces
Surrounding land use & future developments
Residential, commercial