Key Insights as of Jun 2025
Market Demographics
Population size
1,040,000 people
Population growth rate
1.2 %
Age distribution
0-14: 22%, 15-64: 68%, 65+: 10% %
Household size
3.4 people
Household composition
Married: 60%, Single: 25%, Other: 15% %
Education levels
High school or higher: 80% %
Economic Indicators
Median household income
18,000 USD
Employment rate
92 %
Job growth
1.5 %
Dominant industries
Textiles, Agriculture, Tourism
Cost of living index
65 index
Consumer Spending & Buying Power
Retail sales per capita
3,500 USD
Disposable income
12,000 USD
Spending behavior by category
Apparel: 25%, Dining: 20%, Electronics: 15% %
Competition & Retail Presence
Existing retail mix
Malls: 3, Local shops: 1,200 count
Number of competitors
1,500 count
Market saturation
Moderate
Presence of anchor tenants
H&M, Carrefour
Foot traffic from nearby businesses
High
Real Estate & Infrastructure
Rent costs
10 USD/sqft/year
Property values
1,200 USD/sqft
Zoning laws
Commercial zones: 15% of city %
Business permits
6-12 months
Availability of retail space
20,000 sqft
Proximity to major roads
90 %
Public transportation access
High
Parking availability
500 spaces/mall count
Traffic & Accessibility
Pedestrian traffic
10,000 people/day
Vehicle traffic
50,000 vehicles/day
Public transport accessibility
85 %
Commute times
25 minutes
Work patterns
9-5: 70%, Flexible: 30% %
Psychographics & Consumer Lifestyle
Shopping preferences
In-store: 70%, Online: 30% %
Brand affinity
Zara, Samsung
Consumer loyalty
Moderate
Entertainment and leisure trends
Cinema, Dining
Crime Rates & Safety
Crime statistics
2,500 incidents/100,000 people
Shoplifting rates
150 incidents/100,000 people
Public safety measures
CCTV, Security patrols
Tourism & Seasonal Factors
Tourist spending
50,000,000 USD
Tourist footfall
500,000 visitors/year
Major local events
Textile festivals, Cultural fairs
Seasonal attractions
Pamukkale, Thermal spas
Online vs. In-Store Shopping Trends
E-commerce penetration
25 %
Click-and-collect adoption
15 %
Local preference for in-store shopping
70 %
Retail & Mall Performance
Total retail space
2,000,000 sqft
Retail space per capita
1.9 sqft/person
Projected growth in retail space
2 %
Retail leakage rate
20 %
Sustainable retail demand
High
Major upcoming retail projects
1 new mall by 2027
Consumer Behavior & Spending
Grocery market share distribution
Migros: 30%, BIM: 25%, A101: 20% %
Consumer spending patterns
Grocery: 40%, Apparel: 20%, Leisure: 15% %
Grocery expenditure trends
5 %
Luxury retail performance
Low
Top mall shopping preferences
Terasp Park, Forum Çamlık
Shopping trips to other cities
15 %
Key drivers for mall visits
Dining, Entertainment
Preferred brand categories
Value fashion, Electronics
Competitive & Site Analysis
Number of existing malls
3 count
Total retail footfall
10,000,000 visits/year
Retail market gaps
Luxury retail, Specialty stores
Trade area population
1,500,000 people
Retail potential in catchment area
High
Projected retail growth rate
2.5 %
Preferred mall layouts
Open-air, Mixed-use
Site & Accessibility
Public transport access
85 %
Walkability score
70 index
Road infrastructure & car access
High
Parking capacity in comparable malls
500 spaces
Surrounding land use & future developments
Residential, Commercial