Key Insights as of Jun 2025
Market Demographics
Population size
4,100,000 people
Population growth rate
2.8 %
Age distribution
0-14: 43%, 15-64: 54%, 65+: 3% %
Household size
6.2 people
Household composition
80% family, 15% extended, 5% single %
Education levels
Primary: 40%, Secondary: 30%, Tertiary: 15%, None: 15% %
Economic Indicators
Median household income
3,200 USD/year
Employment rate
65 %
Job growth
1.5 %
Dominant industries
Trade, Agriculture, Manufacturing
Cost of living index
45 index
Consumer Spending & Buying Power
Retail sales per capita
450 USD/year
Disposable income
2,800 USD/year
Spending behavior by category
Apparel: 20%, Dining: 15%, Electronics: 10% %
Competition & Retail Presence
Existing retail mix
Markets: 60%, Small shops: 30%, Malls: 10% %
Market saturation
Moderate
Presence of anchor tenants
Yes: Shoprite, others
Foot traffic from nearby businesses
High
Real Estate & Infrastructure
Rent costs
10 USD/sq ft/year
Property values
50,000 USD/acre
Zoning laws
Flexible
Business permits
Moderate
Availability of retail space
Limited
Proximity to major roads
High
Public transportation access
Moderate
Parking availability
Limited
Traffic & Accessibility
Pedestrian traffic
High
Vehicle traffic
Moderate vehicles/day
Public transport accessibility
60 %
Commute times
30 minutes
Work patterns
70% local, 30% regional %
Psychographics & Consumer Lifestyle
Shopping preferences
Value: 60%, Convenience: 30%, Luxury: 10% %
Brand affinity
Local: 70%, International: 30% %
Consumer loyalty
Moderate
Entertainment and leisure trends
Markets, Cinemas, Dining
Crime Rates & Safety
Crime statistics
2,500 per 100,000
Public safety measures
Police patrols, CCTV
Tourism & Seasonal Factors
Tourist spending
100 USD/visitor
Tourist footfall
50,000 visitors/year
Major local events
Durbar Festival
Seasonal attractions
Moderate
Online vs. In-Store Shopping Trends
E-commerce penetration
25 %
Click-and-collect adoption
10 %
Local preference for in-store shopping
70 %
Retail & Mall Performance
Total retail space
2,000,000 sq ft
Retail space per capita
0.5 sq ft/person
Projected growth in retail space
5 %
Retail leakage rate
20 %
Sustainable retail demand
Moderate
Major upcoming retail projects
Adocen Mall
Consumer Behavior & Spending
Grocery market share distribution
Shoprite: 30%, Local markets: 50%, Others: 20% %
Consumer spending patterns
Essentials: 60%, Discretionary: 40% %
Grocery expenditure trends
5 %
Luxury retail performance
Low
Top mall shopping preferences
Convenience, Variety
Shopping trips to other cities
15 %
Key drivers for mall visits
Entertainment, Dining
Preferred brand categories
Value fashion: 50%, Electronics: 30%, Luxury: 20% %
Competitive & Site Analysis
Number of existing malls
3 malls
Total retail footfall
5,000,000 visits/year
Retail market gaps
Luxury retail, Specialty stores
Trade area population
6,000,000 people
Retail potential in catchment area
Moderate
Projected retail growth rate
6 %
Preferred mall layouts
Open-air, Mixed-use
Site & Accessibility
Public transport access
Moderate
Walkability score
60 index
Road infrastructure & car access
High
Parking capacity in comparable malls
500 spaces/mall
Surrounding land use & future developments
Commercial, Residential