Key Insights as of Jun 2025
Market Demographics
Population size
570,000 people
Population growth rate
1.8 %
Age distribution - Under 18
28 %
Age distribution - 18-34
35 %
Age distribution - 35-64
30 %
Age distribution - 65+
7 %
Household size
4.2 people
Household composition - Families
70 %
Education levels - High school or less
45 %
Education levels - Bachelor’s or higher
25 %
Economic Indicators
Median household income
12,500 USD
Employment rate
88 %
Job growth
2.5 %
Dominant industries
Textiles, Agriculture, Retail
Cost of living index
65 index
Consumer Spending & Buying Power
Retail sales per capita
2,800 USD
Disposable income
9,000 USD
Spending behavior - Apparel
20 %
Spending behavior - Dining
15 %
Spending behavior - Electronics
10 %
Competition & Retail Presence
Existing retail mix
Local shops, Mid-tier chains
Number of competitors
150 businesses
Market saturation
Moderate
Presence of anchor tenants
2 tenants
Foot traffic from nearby businesses
High
Real Estate & Infrastructure
Rent costs - Retail
20 USD/sqft/year
Property values - Commercial
1,200 USD/sqft
Zoning laws
Business-friendly
Business permits
Moderate
Availability of retail space
Adequate
Proximity to major roads
High
Public transportation access
Good
Parking availability
Moderate
Traffic & Accessibility
Pedestrian traffic
12,000 people/day
Vehicle traffic
25,000 vehicles/day
Public transport accessibility
75 %
Commute times
25 minutes
Work patterns
9-5 dominant
Psychographics & Consumer Lifestyle
Shopping preferences
Value-driven
Brand affinity
Local, Mid-tier global
Consumer loyalty
Moderate
Entertainment and leisure trends
Dining, Cinemas
Crime Rates & Safety
Crime statistics
1,200 incidents/100,000 people
Shoplifting rates
150 incidents/100,000 people
Public safety measures
Adequate
Tourism & Seasonal Factors
Tourist spending
5,000,000 USD/year
Tourist footfall
50,000 visitors/year
Major local events
2 events/year
Seasonal attractions
Moderate
Online vs. In-Store Shopping Trends
E-commerce penetration
25 %
Click-and-collect adoption
10 %
Local preference for in-store shopping
65 %
Retail & Mall Performance
Total retail space
2,500,000 sqft
Retail space per capita
4.4 sqft/person
Projected growth in retail space
3 %
Retail leakage rate
15 %
Sustainable retail demand
Stable
Major upcoming retail projects
1 projects
Consumer Behavior & Spending
Grocery market share - Retailer 1
Carrefour, 35 %
Grocery market share - Retailer 2
HyperOne, 25 %
Grocery market share - Retailer 3
Local chains, 20 %
Consumer spending patterns
Value-focused
Grocery expenditure trends
5 % growth
Luxury retail performance
Low
Top mall shopping preferences
Local malls
Shopping trips to other cities
20 %
Key drivers for mall visits
Dining, Shopping
Preferred brand categories
Value fashion
Competitive & Site Analysis
Number of existing malls
3 malls
Total retail footfall
10,000,000 visits/year
Retail market gaps
Luxury retail
Trade area population
800,000 people
Retail potential in catchment area
Moderate
Projected retail growth rate
4 %
Preferred mall layouts
Open-air
Site & Accessibility
Public transport access
Good
Walkability score
70 index
Road infrastructure & car access
High
Parking capacity in comparable malls
1,500 spaces
Surrounding land use & future developments
Mixed-use