Key Insights as of Jun 2025
Market Demographics
Population size
1,200,000 people
Population growth rate
2.5 %
Age distribution: 0-14
25.0 %
Age distribution: 15-64
68.0 %
Age distribution: 65+
7.0 %
Household size
3.2 people
Household composition: Families
70.0 %
Education levels: Higher education
45.0 %
Economic Indicators
Median household income
8,500,000 KZT
Employment rate
92.0 %
Job growth
3.0 %
Dominant industries
Government, Construction, Services
Cost of living index
120 index
Consumer Spending & Buying Power
Retail sales per capita
1,500,000 KZT
Disposable income
6,800,000 KZT
Spending behavior: Apparel
15.0 %
Spending behavior: Dining
20.0 %
Spending behavior: Electronics
10.0 %
Competition & Retail Presence
Existing retail mix
Fashion, Electronics, F&B
Number of competitors
50 retailers
Market saturation
Moderate
Presence of anchor tenants
Yes
Foot traffic from nearby businesses
High
Real Estate & Infrastructure
Rent costs: Retail
50,000 KZT/sq.m/year
Property values: Commercial
2,000,000 KZT/sq.m
Zoning laws
Business-friendly
Business permits
Streamlined
Availability of retail space
Moderate
Proximity to major roads
High
Public transportation access
High
Parking availability
Adequate
Traffic & Accessibility
Pedestrian traffic
50,000 daily visitors
Vehicle traffic
100,000 daily vehicles
Public transport accessibility
80.0 %
Commute times
25 minutes
Work patterns
9-5, Hybrid
Psychographics & Consumer Lifestyle
Shopping preferences
Malls, Online
Brand affinity
International, Local
Consumer loyalty
Moderate
Entertainment and leisure trends
Cinema, Dining
Crime Rates & Safety
Crime statistics
1,500 incidents/100,000 people
Shoplifting rates
200 incidents/100,000 people
Public safety measures
High
Tourism & Seasonal Factors
Tourist spending
500,000 KZT/visitor
Tourist footfall
1,000,000 annual visitors
Major local events
EXPO, Festivals
Seasonal attractions
Winter markets
Online vs. In-Store Shopping Trends
E-commerce penetration
12.7 %
Click-and-collect adoption
20.0 %
Local preference for in-store shopping
70.0 %
Retail & Mall Performance
Total retail space
500,000 sq.m
Retail space per capita
0.42 sq.m/person
Projected growth in retail space
5.0 %
Retail leakage rate
15.0 %
Sustainable retail demand
High
Major upcoming retail projects
Mega Mall Expansion
Consumer Behavior & Spending
Grocery market share: Top retailer
Magnum, 30.0 %
Grocery market share: Second retailer
Metro, 20.0 %
Grocery market share: Third retailer
Small, 15.0 %
Consumer spending patterns
Value-driven
Grocery expenditure trends
5.0 % growth
Luxury retail performance
Moderate
Top mall shopping preferences
Mega Astana, Khan Shatyr
Shopping trips to other cities
10.0 %
Key drivers for mall visits
Entertainment, Dining
Preferred brand categories
Value fashion, Electronics
Competitive & Site Analysis
Number of existing malls
5 malls
Total retail footfall
10,000,000 annual visits
Retail market gaps
Luxury, Specialty retail
Trade area population
1,500,000 people
Retail potential in catchment area
High
Projected retail growth rate
4.0 %
Preferred mall layouts
Open-air, Mixed-use
Site & Accessibility
Public transport access
High
Walkability score
70 index
Road infrastructure & car access
High
Parking capacity in comparable malls
5,000 spaces
Surrounding land use & future developments
Mixed-use, Commercial