Key Insights as of Jun 2025
Market Demographics
Population size
120,000 people
Population growth rate
0.8 %
Age distribution
20-40: 35, 40-60: 30, 60+: 20, 0-20: 15 %
Household size
3.2 people
Household composition
Families: 60, Singles: 25, Elderly: 15 %
Education levels
High school: 50, College: 30, Postgraduate: 10, Other: 10 %
Economic Indicators
Median household income
15,000 USD
Employment rate
92 %
Job growth
1.5 %
Dominant industries
Mining: 40, Retail: 20, Services: 25, Other: 15 %
Cost of living index
85 index
Consumer Spending & Buying Power
Retail sales per capita
2,500 USD
Disposable income
12,000 USD
Spending behavior by category
Apparel: 20, Dining: 25, Electronics: 15 %
Competition & Retail Presence
Existing retail mix
Grocery: 30, Apparel: 25, Electronics: 20, Other: 25 %
Number of competitors
50 businesses
Market saturation
Moderate
Presence of anchor tenants
2 tenants
Foot traffic from nearby businesses
5,000 daily visitors
Real Estate & Infrastructure
Rent costs
10 USD/sqft/year
Property values
100,000 USD
Zoning laws
Flexible
Business permits
6-12 months
Availability of retail space
10,000 sqft
Proximity to major roads
High
Public transportation access
Moderate
Parking availability
500 spaces
Traffic & Accessibility
Pedestrian traffic
2,000 daily
Vehicle traffic
10,000 daily vehicles
Public transport accessibility
60 %
Commute times
25 minutes
Work patterns
9-5: 70, Shift work: 20, Remote: 10 %
Psychographics & Consumer Lifestyle
Shopping preferences
Value: 50, Quality: 30, Convenience: 20 %
Brand affinity
Local: 40, International: 30, Budget: 30 %
Consumer loyalty
High: 60, Moderate: 30, Low: 10 %
Entertainment and leisure trends
Dining: 40, Cinema: 30, Outdoor: 20, Other: 10 %
Crime Rates & Safety
Crime statistics
1,200 incidents/year
Shoplifting rates
150 incidents/year
Public safety measures
Moderate
Tourism & Seasonal Factors
Tourist spending
1,000,000 USD/year
Tourist footfall
10,000 visitors/year
Major local events
2 events/year
Seasonal attractions
Beaches, Festivals
Online vs. In-Store Shopping Trends
E-commerce penetration
15 %
Click-and-collect adoption
10 %
Local preference for in-store shopping
70 %
Retail & Mall Performance
Total retail space
200,000 sqft
Retail space per capita
1.67 sqft/person
Projected growth in retail space
2 %
Retail leakage rate
20 %
Sustainable retail demand
Moderate
Major upcoming retail projects
1 projects
Consumer Behavior & Spending
Grocery market share distribution
Retailer A: 40, Retailer B: 30, Retailer C: 20 %
Consumer spending patterns
Grocery: 40, Apparel: 20, Electronics: 15 %
Grocery expenditure trends
Stable
Luxury retail performance
Low
Top mall shopping preferences
Convenience: 50, Variety: 30, Price: 20 %
Shopping trips to other cities
15 %
Key drivers for mall visits
Dining: 40, Shopping: 30, Entertainment: 20 %
Preferred brand categories
Value fashion: 50, Electronics: 30, Luxury fashion: 10 %
Competitive & Site Analysis
Number of existing malls
2 malls
Total retail footfall
1,000,000 annual visits
Retail market gaps
Luxury retail, Entertainment
Trade area population
150,000 people
Retail potential in catchment area
Moderate
Projected retail growth rate
2.5 %
Preferred mall layouts
Open-air: 60, Enclosed: 40 %
Site & Accessibility
Public transport access
60 %
Walkability score
70 index
Road infrastructure & car access
High
Parking capacity in comparable malls
400 spaces
Surrounding land use & future developments
Residential: 50, Commercial: 30, Industrial: 20 %