Key Insights as of Jun 2025
Market Demographics
Population size
25,000 people
Population growth rate
3.5 %
Age distribution
30% under 25, 50% 25-44, 15% 45-64, 5% 65+ %
Household size
4.2 people
Household composition
60% families, 30% singles, 10% shared %
Education levels
40% high school, 35% bachelor’s, 15% master’s, 10% other %
Economic Indicators
Median household income
18,000 KWD
Employment rate
92 %
Job growth
2.8 %
Dominant industries
Retail, real estate, services
Cost of living index
120 index
Consumer Spending & Buying Power
Retail sales per capita
3,500 KWD
Disposable income
12,000 KWD
Spending behavior by category
25% apparel, 20% dining, 15% electronics %
Competition & Retail Presence
Existing retail mix
40% grocery, 30% apparel, 20% dining, 10% electronics %
Number of competitors
50 stores
Market saturation
Moderate
Presence of anchor tenants
Carrefour, Lulu Hypermarket
Foot traffic from nearby businesses
15,000 visits/month
Real Estate & Infrastructure
Rent costs
25 KWD/sqm
Property values
300,000 KWD
Zoning laws
Commercial and mixed-use allowed
Business permits
6-12 months
Availability of retail space
10,000 sqm
Proximity to major roads
0.5 km
Public transportation access
Buses, limited metro
Parking availability
500 spaces
Traffic & Accessibility
Pedestrian traffic
5,000 people/day
Vehicle traffic
20,000 vehicles/day
Public transport accessibility
70 %
Commute times
25 minutes
Work patterns
60% office, 30% retail/service, 10% remote %
Psychographics & Consumer Lifestyle
Shopping preferences
50% in-store, 30% online, 20% hybrid %
Brand affinity
Zara, H&M, Apple
Consumer loyalty
60 %
Entertainment and leisure trends
Dining, cinema, fitness
Crime Rates & Safety
Crime statistics
150 incidents/100,000 people
Shoplifting rates
2 %
Public safety measures
CCTV, security patrols
Tourism & Seasonal Factors
Tourist spending
500,000 KWD
Tourist footfall
10,000 visits/year
Major local events
Cultural festivals, Ramadan markets
Seasonal attractions
Beachfront, winter markets
Online vs. In-Store Shopping Trends
E-commerce penetration
35 %
Click-and-collect adoption
20 %
Local preference for in-store shopping
65 %
Retail & Mall Performance
Total retail space
50,000 sqm
Retail space per capita
2 sqm/person
Projected growth in retail space
5 %
Retail leakage rate
15 %
Sustainable retail demand
Moderate
Major upcoming retail projects
Mahboula Mall expansion
Consumer Behavior & Spending
Grocery market share distribution
Carrefour 40%, Lulu 30%, Sultan 20% %
Consumer spending patterns
30% essentials, 25% discretionary %
Grocery expenditure trends
5 %
Luxury retail performance
Low
Top mall shopping preferences
Convenience, variety
Shopping trips to other cities
20 %
Key drivers for mall visits
Dining, entertainment
Preferred brand categories
Value fashion, electronics
Competitive & Site Analysis
Number of existing malls
2 malls
Total retail footfall
1,000,000 visits/year
Retail market gaps
Luxury retail, specialty stores
Trade area population
50,000 people
Retail potential in catchment area
High
Projected retail growth rate
4 %
Preferred mall layouts
Open-air, mixed-use
Site & Accessibility
Public transport access
Buses, no metro
Walkability score
60 index
Road infrastructure & car access
Good
Parking capacity in comparable malls
1,000 spaces
Surrounding land use & future developments
Residential, commercial