Key Insights as of Jun 2025
Market Demographics
Population size
614,000 people
Population growth rate
1.8 %
Age distribution
35 median age
Household size
3.2 people
Household composition
65 % families
Education levels
42 % with bachelor's degree
Economic Indicators
Median household income
42,000 TRY annually
Employment rate
92 %
Job growth
2.5 %
Dominant industries
Services, Retail, Manufacturing
Cost of living index
110 index
Consumer Spending & Buying Power
Retail sales per capita
12,000 TRY annually
Disposable income
28,000 TRY annually
Spending behavior - apparel
15 % of retail spend
Spending behavior - dining
20 % of retail spend
Spending behavior - electronics
10 % of retail spend
Competition & Retail Presence
Existing retail mix
Apparel, Grocery, Electronics
Number of competitors
45 stores
Market saturation
Moderate
Presence of anchor tenants
3 tenants
Foot traffic from nearby businesses
High
Real Estate & Infrastructure
Rent costs
25 TRY per sqm monthly
Property values
3,500 TRY per sqm
Zoning laws
Commercial-friendly
Business permits
6-8 weeks
Availability of retail space
Moderate
Proximity to major roads
High
Public transportation access
Good
Parking availability
Adequate
Traffic & Accessibility
Pedestrian traffic
Moderate
Vehicle traffic
40,000 vehicles daily
Public transport accessibility
85 %
Commute times
30 minutes
Work patterns
80 % office-based
Psychographics & Consumer Lifestyle
Shopping preferences
Value-driven
Brand affinity
Local and mid-tier brands
Consumer loyalty
Moderate
Entertainment and leisure trends
Cafes, Cinemas
Crime Rates & Safety
Crime statistics
2,500 incidents per 100,000
Shoplifting rates
1.2 % of retail sales
Public safety measures
High
Tourism & Seasonal Factors
Major local events
2 events annually
Online vs. In-Store Shopping Trends
E-commerce penetration
25 %
Click-and-collect adoption
15 %
Local preference for in-store shopping
70 %
Retail & Mall Performance
Total retail space
150,000 sqm
Retail space per capita
0.24 sqm per person
Projected growth in retail space
3 % annually
Retail leakage rate
20 %
Sustainable retail demand
Moderate
Major upcoming retail projects
1 projects
Consumer Behavior & Spending
Grocery market share - Retailer 1
Migros, 30 %
Grocery market share - Retailer 2
Carrefour, 25 %
Grocery market share - Retailer 3
BIM, 20 %
Consumer spending patterns
Value-focused
Grocery expenditure trends
5 % annual growth
Luxury retail performance
Low
Top mall shopping preferences
Convenience, Variety
Shopping trips to other cities
15 % of residents
Key drivers for mall visits
Dining, Entertainment
Preferred brand categories
Value fashion, Electronics
Competitive & Site Analysis
Number of existing malls
2 malls
Total retail footfall
5,000,000 annual visits
Retail market gaps
Luxury retail
Trade area population
800,000 people
Retail potential in catchment area
High
Projected retail growth rate
4 % annually
Preferred mall layouts
Open-air, Mixed-use
Site & Accessibility
Public transport access
High
Walkability score
65 index
Road infrastructure & car access
Good
Parking capacity in comparable malls
2,000 spaces
Surrounding land use & future developments
Residential, Commercial