Key Insights as of Jun 2025
Market Demographics
Population size
650,000 people
Population growth rate
1.8 %
Age distribution
35% under 30, 45% 30-60, 20% over 60 %
Household size
3.2 people
Household composition
60% families, 25% couples, 15% singles %
Education levels
40% high school, 35% bachelor’s, 15% master’s, 10% other %
Economic Indicators
Median household income
45,000 TRY
Employment rate
92 %
Job growth
2.5 %
Dominant industries
Public sector, retail, construction
Cost of living index
85 index
Consumer Spending & Buying Power
Retail sales per capita
5,500 TRY
Disposable income
38,000 TRY
Spending behavior by category
25% apparel, 30% dining, 20% electronics %
Competition & Retail Presence
Existing retail mix
40% local, 30% national, 30% international %
Number of competitors
120 businesses
Market saturation
Moderate
Presence of anchor tenants
Migros, Carrefour, LC Waikiki
Foot traffic from nearby businesses
High
Real Estate & Infrastructure
Rent costs
20 TRY/sq.m
Property values
3,500 TRY/sq.m
Zoning laws
Retail-friendly
Business permits
6-8 weeks time
Availability of retail space
Moderate
Proximity to major roads
High
Public transportation access
High
Parking availability
Adequate
Traffic & Accessibility
Pedestrian traffic
15,000 people/day
Vehicle traffic
25,000 vehicles/day
Public transport accessibility
90 %
Commute times
25 minutes
Work patterns
70% office, 20% remote, 10% hybrid %
Psychographics & Consumer Lifestyle
Shopping preferences
60% in-store, 40% online %
Brand affinity
Zara, H&M, Samsung
Consumer loyalty
Moderate
Entertainment and leisure trends
Cinema, dining, fitness
Crime Rates & Safety
Crime statistics
1,200 incidents/100,000 people
Shoplifting rates
150 incidents/100,000 people
Public safety measures
CCTV, patrols
Tourism & Seasonal Factors
Tourist spending
2,500 TRY/tourist
Tourist footfall
50,000 visitors/year
Major local events
Ankara Festival
Seasonal attractions
Parks, cultural sites
Online vs. In-Store Shopping Trends
E-commerce penetration
45 %
Click-and-collect adoption
25 %
Local preference for in-store shopping
55 %
Retail & Mall Performance
Total retail space
500,000 sq.m
Retail space per capita
0.77 sq.m/person
Projected growth in retail space
3 %
Retail leakage rate
20 %
Sustainable retail demand
High
Major upcoming retail projects
1 new mall
Consumer Behavior & Spending
Grocery market share distribution
Migros 30%, Carrefour 25%, BIM 20% %
Consumer spending patterns
40% essentials, 30% discretionary %
Grocery expenditure trends
5 % growth
Luxury retail performance
Moderate
Top mall shopping preferences
Antares, Atlantis
Shopping trips to other cities
15 %
Key drivers for mall visits
Variety, convenience
Preferred brand categories
Value fashion, electronics
Competitive & Site Analysis
Number of existing malls
3 malls
Total retail footfall
10,000,000 visits/year
Retail market gaps
Luxury retail, entertainment
Trade area population
800,000 people
Retail potential in catchment area
High
Projected retail growth rate
4 %
Preferred mall layouts
Open-air, mixed-use
Site & Accessibility
Public transport access
High
Walkability score
75 index
Road infrastructure & car access
High
Parking capacity in comparable malls
2,000 spaces
Surrounding land use & future developments
Residential, commercial