Key Insights as of Jun 2025
Market Demographics
Population size
950,000 people
Population growth rate
1.8 %
Age distribution
30% under 25, 50% 25-54, 20% 55+ %
Household size
3.2 people
Household composition
60% families, 30% singles, 10% elderly %
Education levels
45% university degree, 35% high school, 20% other %
Economic Indicators
Median household income
75,000 TRY
Employment rate
92 %
Job growth
2.5 %
Dominant industries
Government, education, retail
Cost of living index
110 index
Consumer Spending & Buying Power
Retail sales per capita
12,000 TRY
Disposable income
50,000 TRY
Spending behavior by category
25% apparel, 30% dining, 20% electronics %
Competition & Retail Presence
Existing retail mix
50% apparel, 30% F&B, 20% other %
Number of competitors
150 stores
Market saturation
Moderate
Presence of anchor tenants
5 stores
Foot traffic from nearby businesses
High
Real Estate & Infrastructure
Rent costs
150 TRY/sqm
Property values
5,000 TRY/sqm
Zoning laws
Commercial-friendly
Business permits
6-12 months
Availability of retail space
10,000 sqm
Proximity to major roads
High
Public transportation access
Excellent
Parking availability
Adequate
Traffic & Accessibility
Pedestrian traffic
20,000 people/day
Vehicle traffic
50,000 vehicles/day
Public transport accessibility
90 %
Commute times
25 minutes
Work patterns
70% office, 20% remote, 10% hybrid %
Psychographics & Consumer Lifestyle
Shopping preferences
60% in-store, 40% online %
Brand affinity
Zara, LC Waikiki, Apple
Consumer loyalty
Moderate
Entertainment and leisure trends
Cafes, cinemas, parks
Crime Rates & Safety
Crime statistics
1,200 incidents/100,000
Shoplifting rates
150 incidents/100,000
Public safety measures
High
Tourism & Seasonal Factors
Tourist spending
500 TRY/visitor
Tourist footfall
100,000 visitors/year
Major local events
5 events/year
Seasonal attractions
Parks, museums
Online vs. In-Store Shopping Trends
E-commerce penetration
35 %
Click-and-collect adoption
20 %
Local preference for in-store shopping
65 %
Retail & Mall Performance
Total retail space
200,000 sqm
Retail space per capita
0.21 sqm/person
Projected growth in retail space
3 %
Retail leakage rate
15 %
Sustainable retail demand
Stable
Major upcoming retail projects
2 projects
Consumer Behavior & Spending
Grocery market share distribution
Migros 30%, Carrefour 25%, BIM 20% %
Consumer spending patterns
40% essentials, 30% discretionary %
Grocery expenditure trends
5 %
Luxury retail performance
Moderate
Top mall shopping preferences
Panora, Armada
Shopping trips to other cities
10 %
Key drivers for mall visits
Dining, entertainment
Preferred brand categories
Value fashion, electronics
Competitive & Site Analysis
Number of existing malls
4 malls
Total retail footfall
10,000,000 visits/year
Retail market gaps
Luxury retail, niche brands
Trade area population
1,200,000 people
Retail potential in catchment area
High
Projected retail growth rate
4 %
Preferred mall layouts
Open-air, mixed-use
Site & Accessibility
Public transport access
90 %
Walkability score
85 index
Road infrastructure & car access
Excellent
Parking capacity in comparable malls
2,000 spaces
Surrounding land use & future developments
Mixed-use, residential