Key Insights as of Jun 2025
Market Demographics
Population size
270,000 people
Population growth rate
0.8 %
Age distribution
35 median years
Household size
3.5 people
Household composition
60 % families
Education levels
45 % tertiary
Economic Indicators
Median household income
30,000 TRY
Employment rate
92 %
Job growth
1.5 %
Dominant industries
Textiles, Retail, Manufacturing
Cost of living index
110 index
Consumer Spending & Buying Power
Retail sales per capita
5,000 TRY
Disposable income
20,000 TRY
Spending behavior - apparel
25 %
Spending behavior - dining
20 %
Spending behavior - electronics
15 %
Competition & Retail Presence
Existing retail mix
Apparel, Grocery, Electronics
Number of competitors
50 stores
Market saturation
Moderate
Presence of anchor tenants
Yes
Foot traffic from nearby businesses
High
Real Estate & Infrastructure
Rent costs
100 TRY/sqm
Property values
4,000 TRY/sqm
Zoning laws
Commercial
Business permits
6 months
Availability of retail space
Limited
Proximity to major roads
Yes
Public transportation access
High
Parking availability
Adequate
Traffic & Accessibility
Pedestrian traffic
10,000 daily visitors
Vehicle traffic
15,000 daily vehicles
Public transport accessibility
80 %
Commute times
30 minutes
Work patterns
70 % office-based
Psychographics & Consumer Lifestyle
Shopping preferences
Value-driven
Brand affinity
Local, Mid-tier
Consumer loyalty
Moderate
Entertainment and leisure trends
Dining, Cinema
Crime Rates & Safety
Crime statistics
500 incidents/100,000
Shoplifting rates
2 %
Public safety measures
CCTV, Patrols
Tourism & Seasonal Factors
Tourist spending
1,000 TRY/visitor
Tourist footfall
50,000 annual visitors
Major local events
Markets, Festivals
Seasonal attractions
Bazaars
Online vs. In-Store Shopping Trends
E-commerce penetration
40 %
Click-and-collect adoption
15 %
Local preference for in-store shopping
60 %
Retail & Mall Performance
Total retail space
200,000 sqm
Retail space per capita
0.74 sqm/person
Projected growth in retail space
5 %
Retail leakage rate
20 %
Sustainable retail demand
Stable
Major upcoming retail projects
Forum Istanbul Expansion
Consumer Behavior & Spending
Grocery market share - Retailer 1
CarrefourSA, 30 %
Grocery market share - Retailer 2
Migros, 25 %
Grocery market share - Retailer 3
BIM, 20 %
Consumer spending patterns
Essentials-driven
Grocery expenditure trends
10 % growth
Luxury retail performance
Low
Top mall shopping preferences
Forum Istanbul
Shopping trips to other cities
15 %
Key drivers for mall visits
Convenience, Variety
Preferred brand categories
Value fashion
Competitive & Site Analysis
Number of existing malls
2 malls
Total retail footfall
5,000,000 annual visits
Retail market gaps
Luxury retail
Trade area population
500,000 people
Retail potential in catchment area
High
Projected retail growth rate
6 %
Preferred mall layouts
Open-air, Mixed-use
Site & Accessibility
Public transport access
90 %
Walkability score
70 index
Road infrastructure & car access
High
Parking capacity in comparable malls
2,000 spaces
Surrounding land use & future developments
Commercial, Residential