Key Insights as of Jun 2025
Market Demographics
Population size
350,000 people
Population growth rate
1.8 %
Age distribution
0-14: 22%, 15-64: 68%, 65+: 10% %
Household size
3.2 people
Household composition
Married: 60%, Single: 25%, Other: 15% %
Education levels
High school: 40%, University: 30%, Other: 30% %
Economic Indicators
Median household income
25,000 USD
Employment rate
62 %
Job growth
1.5 %
Dominant industries
Manufacturing, Retail, Education
Cost of living index
85 index
Consumer Spending & Buying Power
Retail sales per capita
4,500 USD
Disposable income
18,000 USD
Spending behavior by category
Apparel: 20%, Dining: 25%, Electronics: 15% %
Competition & Retail Presence
Existing retail mix
Grocery: 30%, Apparel: 25%, Electronics: 20% %
Number of competitors
150 stores
Market saturation
Moderate
Presence of anchor tenants
Yes
Foot traffic from nearby businesses
High
Real Estate & Infrastructure
Rent costs
15 USD/sqft/year
Property values
200,000 USD
Zoning laws
Commercial-friendly
Business permits
Streamlined
Availability of retail space
Moderate
Proximity to major roads
High
Public transportation access
Good
Parking availability
Adequate
Traffic & Accessibility
Pedestrian traffic
10,000 people/day
Vehicle traffic
25,000 vehicles/day
Public transport accessibility
80 %
Commute times
25 minutes
Work patterns
9-5 dominant
Psychographics & Consumer Lifestyle
Shopping preferences
Value-driven
Brand affinity
Local brands: 60%, Global: 40% %
Consumer loyalty
Moderate
Entertainment and leisure trends
Dining, Cinema
Crime Rates & Safety
Crime statistics
2,500 incidents/100,000 people
Shoplifting rates
150 incidents/year
Public safety measures
Police patrols, Cameras
Tourism & Seasonal Factors
Tourist spending
5,000,000 USD/year
Tourist footfall
50,000 visitors/year
Major local events
Festivals, Markets
Seasonal attractions
Summer festivals
Online vs. In-Store Shopping Trends
E-commerce penetration
25 %
Click-and-collect adoption
15 %
Local preference for in-store shopping
65 %
Retail & Mall Performance
Total retail space
2,000,000 sqft
Retail space per capita
5.7 sqft/person
Projected growth in retail space
2 %
Retail leakage rate
20 %
Sustainable retail demand
Stable
Major upcoming retail projects
1 mall expansion
Consumer Behavior & Spending
Grocery market share distribution
Migros: 30%, BIM: 25%, Carrefour: 20% %
Consumer spending patterns
Grocery: 35%, Apparel: 20%, Dining: 15% %
Grocery expenditure trends
5 %
Luxury retail performance
Low
Top mall shopping preferences
Espark Mall
Shopping trips to other cities
15 %
Key drivers for mall visits
Convenience, Variety
Preferred brand categories
Value fashion: 50%, Electronics: 30% %
Competitive & Site Analysis
Number of existing malls
2 malls
Total retail footfall
5,000,000 visits/year
Retail market gaps
Luxury retail
Trade area population
500,000 people
Retail potential in catchment area
High
Projected retail growth rate
3 %
Preferred mall layouts
Open-air, Mixed-use
Site & Accessibility
Public transport access
80 %
Walkability score
75 index
Road infrastructure & car access
Good
Parking capacity in comparable malls
2,000 spaces
Surrounding land use & future developments
Residential, Commercial