Key Insights as of Jun 2025
Market Demographics
Population size
347,000 people
Population growth rate
1.8 %
Age distribution
20-39: 35%, 40-59: 30%, 0-19: 25%, 60+: 10% %
Household size
3.2 people
Household composition
Married: 60%, Single: 25%, Other: 15% %
Education levels
High school: 40%, University: 35%, Other: 25% %
Economic Indicators
Median household income
45,000 TRY
Employment rate
92 %
Job growth
2.5 %
Dominant industries
Retail, Tourism, Services
Cost of living index
110 index
Consumer Spending & Buying Power
Retail sales per capita
12,000 TRY
Disposable income
35,000 TRY
Spending behavior by category
Apparel: 20%, Dining: 25%, Electronics: 15% %
Competition & Retail Presence
Existing retail mix
Fashion: 30%, Food: 25%, Services: 20% %
Number of competitors
150 businesses
Market saturation
Moderate
Presence of anchor tenants
Yes
Foot traffic from nearby businesses
High
Real Estate & Infrastructure
Rent costs
50 TRY/sqm
Property values
5,000 TRY/sqm
Zoning laws
Commercial-friendly
Business permits
6-12 months months
Availability of retail space
Limited
Proximity to major roads
High
Public transportation access
High
Parking availability
Moderate
Traffic & Accessibility
Pedestrian traffic
15,000 people/day
Vehicle traffic
20,000 vehicles/day
Public transport accessibility
90 %
Commute times
25 minutes
Work patterns
Hybrid: 60%, On-site: 40% %
Psychographics & Consumer Lifestyle
Shopping preferences
In-store: 60%, Online: 40% %
Brand affinity
Mid-tier: 50%, Luxury: 20% %
Consumer loyalty
Moderate
Entertainment and leisure trends
Dining: 40%, Events: 30% %
Crime Rates & Safety
Crime statistics
1,200 incidents/100,000 people
Shoplifting rates
150 incidents/100,000 people
Public safety measures
High
Tourism & Seasonal Factors
Tourist spending
2,500 TRY/tourist
Tourist footfall
100,000 visitors/year
Major local events
5 events/year
Seasonal attractions
Summer: 70%, Winter: 30% %
Online vs. In-Store Shopping Trends
E-commerce penetration
35 %
Click-and-collect adoption
20 %
Local preference for in-store shopping
65 %
Retail & Mall Performance
Total retail space
200,000 sqm
Retail space per capita
0.58 sqm/person
Projected growth in retail space
3 %
Retail leakage rate
15 %
Sustainable retail demand
High
Major upcoming retail projects
2 projects
Consumer Behavior & Spending
Grocery market share distribution
Migros: 30%, Carrefour: 25%, BIM: 20% %
Consumer spending patterns
Essentials: 60%, Discretionary: 40% %
Grocery expenditure trends
5 %
Luxury retail performance
Moderate
Top mall shopping preferences
Hilltown: 40%, Ege Park: 30% %
Shopping trips to other cities
10 %
Key drivers for mall visits
Dining: 35%, Shopping: 30% %
Preferred brand categories
Value fashion: 50%, Luxury fashion: 20% %
Competitive & Site Analysis
Number of existing malls
3 malls
Total retail footfall
5,000,000 visits/year
Retail market gaps
Luxury retail, Entertainment
Trade area population
500,000 people
Retail potential in catchment area
High
Projected retail growth rate
4 %
Preferred mall layouts
Open-air: 60%, Enclosed: 40% %
Site & Accessibility
Public transport access
High
Walkability score
80 index
Road infrastructure & car access
High
Parking capacity in comparable malls
2,000 spaces
Surrounding land use & future developments
Residential: 50%, Commercial: 30% %