Key Insights as of Jun 2025
Market Demographics
Population size
184,600 people
Population growth rate
1.8 %
Age distribution
30% under 25, 50% 25-54, 20% 55+ %
Household size
5.2 people
Household composition
70% families, 20% singles, 10% extended %
Education levels
40% high school, 35% bachelor’s, 15% postgraduate, 10% less than high school %
Economic Indicators
Median household income
72,000 SAR/year
Employment rate
92 %
Job growth
2.5 %
Dominant industries
Agriculture, retail, public sector
Cost of living index
85 index
Consumer Spending & Buying Power
Retail sales per capita
12,500 SAR/year
Disposable income
18,000 SAR/year
Spending behavior by category
25% apparel, 30% dining, 20% electronics %
Competition & Retail Presence
Existing retail mix
40% grocery, 30% apparel, 20% electronics, 10% others %
Number of competitors
50 stores
Market saturation
Moderate
Presence of anchor tenants
Panda, Danube, Carrefour
Foot traffic from nearby businesses
High
Real Estate & Infrastructure
Rent costs
2,500 SAR/sqm/year
Property values
3,000,000 SAR
Zoning laws
Commercial zones in city center
Business permits
6-12 months
Availability of retail space
10,000 sqm
Proximity to major roads
Within 2 km
Public transportation access
Limited
Parking availability
Adequate
Traffic & Accessibility
Pedestrian traffic
5,000 people/day
Vehicle traffic
20,000 vehicles/day
Public transport accessibility
Low
Commute times
20 minutes
Work patterns
70% 9-5, 20% shift work, 10% remote %
Psychographics & Consumer Lifestyle
Shopping preferences
60% in-store, 40% online %
Brand affinity
High for international brands
Consumer loyalty
Moderate
Entertainment and leisure trends
Dining, cinema, family outings
Crime Rates & Safety
Crime statistics
1,200 incidents/100,000 people
Shoplifting rates
0.5 incidents/1,000 people
Public safety measures
CCTV, security patrols
Tourism & Seasonal Factors
Tourist spending
5,000,000 SAR/year
Tourist footfall
50,000 visitors/year
Major local events
Date Festival
Seasonal attractions
Agricultural festivals
Online vs. In-Store Shopping Trends
E-commerce penetration
16 %
Click-and-collect adoption
10 %
Local preference for in-store shopping
60 %
Retail & Mall Performance
Total retail space
150,000 sqm
Retail space per capita
0.81 sqm/person
Projected growth in retail space
5 %
Retail leakage rate
20 %
Sustainable retail demand
Moderate
Major upcoming retail projects
Unaizah Mall expansion
Consumer Behavior & Spending
Grocery market share distribution
Panda 35%, Danube 25%, Carrefour 20% %
Consumer spending patterns
40% essentials, 30% discretionary, 30% savings %
Grocery expenditure trends
5 % growth/year
Luxury retail performance
Low
Top mall shopping preferences
Unaizah Mall, local markets
Shopping trips to other cities
15 % of residents
Key drivers for mall visits
Dining, entertainment, convenience
Preferred brand categories
Value fashion, electronics
Competitive & Site Analysis
Number of existing malls
2 malls
Total retail footfall
2,000,000 annual visits
Retail market gaps
Luxury retail, specialty stores
Trade area population
250,000 people
Retail potential in catchment area
High
Projected retail growth rate
4 %
Preferred mall layouts
Open-air, mixed-use
Site & Accessibility
Public transport access
Low
Walkability score
60 index
Road infrastructure & car access
High
Parking capacity in comparable malls
1,000 spaces
Surrounding land use & future developments
Residential, commercial