Key Insights as of Jun 2025
Market Demographics
Population size
45,000 people
Population growth rate
1.8 %
Age distribution
20% 0-14, 65% 15-64, 15% 65+ %
Household size
3.5 people
Household composition
60% families, 30% singles, 10% others %
Education levels
40% high school, 35% bachelor’s, 15% master’s, 10% other %
Economic Indicators
Median household income
60,000 USD
Employment rate
92 %
Job growth
2.5 %
Dominant industries
Retail, oil, services
Cost of living index
120 index
Consumer Spending & Buying Power
Retail sales per capita
4,500 USD
Disposable income
48,000 USD
Spending behavior - apparel
15 %
Spending behavior - dining
20 %
Spending behavior - electronics
10 %
Competition & Retail Presence
Existing retail mix
40% apparel, 30% F&B, 20% electronics, 10% others %
Number of competitors
25 count
Market saturation
Moderate
Presence of anchor tenants
Yes
Foot traffic from nearby businesses
5,000 daily visitors
Real Estate & Infrastructure
Rent costs
30 USD/sqft/year
Property values
3,500 USD/sqft
Zoning laws
Commercial, mixed-use
Business permits
6-12 months
Availability of retail space
10,000 sqft
Proximity to major roads
0.5 miles
Public transportation access
High
Parking availability
500 spaces
Traffic & Accessibility
Pedestrian traffic
8,000 daily
Vehicle traffic
15,000 daily vehicles
Public transport accessibility
80 %
Commute times
25 minutes
Work patterns
70% office, 20% remote, 10% hybrid %
Psychographics & Consumer Lifestyle
Shopping preferences
60% in-store, 40% online %
Brand affinity
High for luxury, moderate for value
Consumer loyalty
65 %
Entertainment and leisure trends
Cinema, dining, sports
Crime Rates & Safety
Crime statistics
2,500 incidents/100,000 people
Shoplifting rates
150 incidents/100,000 people
Public safety measures
CCTV, patrols
Tourism & Seasonal Factors
Tourist spending
10,000,000 USD
Tourist footfall
100,000 visitors
Major local events
Cultural festival, trade expo
Seasonal attractions
Winter markets
Online vs. In-Store Shopping Trends
E-commerce penetration
35 %
Click-and-collect adoption
20 %
Local preference for in-store shopping
65 %
Retail & Mall Performance
Total retail space
500,000 sqft
Retail space per capita
11 sqft/person
Projected growth in retail space
5 %
Retail leakage rate
15 %
Sustainable retail demand
High
Major upcoming retail projects
New mall, mixed-use development
Consumer Behavior & Spending
Grocery market share - Retailer 1
30 %
Grocery market share - Retailer 2
25 %
Grocery market share - Retailer 3
20 %
Consumer spending patterns
40% essentials, 30% discretionary %
Grocery expenditure trends
3 %
Luxury retail performance
Moderate
Top mall shopping preferences
Fashion, dining
Shopping trips to other cities
10 %
Key drivers for mall visits
Entertainment, variety
Preferred brand categories - Luxury fashion
20 %
Preferred brand categories - Value fashion
40 %
Competitive & Site Analysis
Number of existing malls
3 count
Total retail footfall
5,000,000 annual visits
Retail market gaps
Electronics, luxury
Trade area population
100,000 people
Retail potential in catchment area
High
Projected retail growth rate
4 %
Preferred mall layouts
Open-air, mixed-use
Site & Accessibility
Public transport access
80 %
Walkability score
70 index
Road infrastructure & car access
High
Parking capacity in comparable malls
1,500 spaces
Surrounding land use & future developments
Residential, commercial