Key Insights as of Jun 2025
Market Demographics
Population size
3,147,000 people
Population growth rate
1.2 %
Age distribution - 0-14
22.5 %
Age distribution - 15-64
68.0 %
Age distribution - 65+
9.5 %
Household size
3.4 people
Household composition - Families
70.0 %
Education levels - High school or less
45.0 %
Education levels - College or higher
30.0 %
Economic Indicators
Median household income
12,500 USD
Employment rate
92.0 %
Job growth
1.5 %
Dominant industries
Automotive, Textiles, Food Processing
Cost of living index
65.0 index
Consumer Spending & Buying Power
Retail sales per capita
3,200 USD
Disposable income
9,000 USD
Spending behavior - Apparel
15.0 %
Spending behavior - Dining
25.0 %
Spending behavior - Electronics
10.0 %
Competition & Retail Presence
Existing retail mix
Apparel, F&B, Electronics
Number of competitors
150 businesses
Market saturation
Moderate
Presence of anchor tenants
Yes
Foot traffic from nearby businesses
High
Real Estate & Infrastructure
Rent costs
12 USD/sqft/year
Property values
1,200 USD/sqft
Zoning laws
Commercial zoning in city center
Business permits
6-12 months
Availability of retail space
Moderate
Proximity to major roads
High
Public transportation access
Good
Parking availability
Adequate
Traffic & Accessibility
Pedestrian traffic
50,000 people/day
Vehicle traffic
100,000 vehicles/day
Public transport accessibility
80.0 %
Commute times
30 minutes
Work patterns
9-5 dominance
Psychographics & Consumer Lifestyle
Shopping preferences
Value-driven
Brand affinity
Local and international
Consumer loyalty
Moderate
Entertainment and leisure trends
Cinema, Dining
Crime Rates & Safety
Crime statistics
2,500 incidents/100,000 people
Shoplifting rates
1.5 %
Public safety measures
Police patrols, CCTV
Tourism & Seasonal Factors
Tourist spending
500 USD/tourist
Tourist footfall
1,200,000 visitors/year
Major local events
Bursa Festival
Seasonal attractions
Winter sports, Historical sites
Online vs. In-Store Shopping Trends
E-commerce penetration
25.0 %
Click-and-collect adoption
15.0 %
Local preference for in-store shopping
60.0 %
Retail & Mall Performance
Total retail space
10,000,000 sqft
Retail space per capita
3.2 sqft/person
Projected growth in retail space
2.0 %
Retail leakage rate
10.0 %
Sustainable retail demand
Stable
Major upcoming retail projects
New mall in Nilüfer
Consumer Behavior & Spending
Grocery market share - Retailer 1
Carrefour - 25.0 %
Grocery market share - Retailer 2
Migros - 20.0 %
Grocery market share - Retailer 3
BİM - 15.0 %
Consumer spending patterns
Value-focused
Grocery expenditure trends
5.0 % growth
Luxury retail performance
Moderate
Top mall shopping preferences
Korupark, Zafer Plaza
Shopping trips to other cities
15.0 %
Key drivers for mall visits
Dining, Entertainment
Preferred brand categories
Value fashion, Electronics
Competitive & Site Analysis
Number of existing malls
8 malls
Total retail footfall
20,000,000 visits/year
Retail market gaps
Luxury retail, Specialty stores
Trade area population
4,000,000 people
Retail potential in catchment area
High
Projected retail growth rate
2.5 %
Preferred mall layouts
Open-air, Mixed-use
Site & Accessibility
Public transport access
80.0 %
Walkability score
70 index
Road infrastructure & car access
Good
Parking capacity in comparable malls
5,000 spaces
Surrounding land use & future developments
Mixed-use, Residential