Key Insights as of Jun 2025
Market Demographics
Population size
155,000 people
Population growth rate
1.2 %
Age distribution
0-14: 22%, 15-64: 65%, 65+: 13% %
Household size
3.8 people
Household composition
Families: 70%, Singles: 20%, Other: 10% %
Education levels
High school or less: 60%, College: 30%, Postgraduate: 10% %
Economic Indicators
Median household income
15,000 USD
Employment rate
92 %
Job growth
1.5 %
Dominant industries
Tourism, Agriculture, Retail
Cost of living index
65 index
Consumer Spending & Buying Power
Retail sales per capita
3,500 USD
Disposable income
12,000 USD
Spending behavior - apparel
15 %
Spending behavior - dining
25 %
Spending behavior - electronics
10 %
Competition & Retail Presence
Existing retail mix
Grocery: 40%, Apparel: 20%, Specialty: 30%, Other: 10% %
Number of competitors
50 stores
Market saturation
Moderate
Presence of anchor tenants
Yes
Foot traffic from nearby businesses
High
Real Estate & Infrastructure
Rent costs
10 USD/sqft/year
Property values
100,000 USD/sqm
Zoning laws
Retail-friendly
Business permits
Moderate
Availability of retail space
Limited
Proximity to major roads
High
Public transportation access
Moderate
Parking availability
Adequate
Traffic & Accessibility
Pedestrian traffic
Moderate
Vehicle traffic
High
Public transport accessibility
60 %
Commute times
25 minutes
Work patterns
9-5: 70%, Shift work: 30% %
Psychographics & Consumer Lifestyle
Shopping preferences
Value-oriented
Brand affinity
Local brands: 60%, Global brands: 40% %
Consumer loyalty
Moderate
Entertainment and leisure trends
Cultural events, Outdoor activities
Crime Rates & Safety
Crime statistics
Low
Shoplifting rates
2 incidents/1,000 people
Public safety measures
Adequate
Tourism & Seasonal Factors
Tourist spending
5,000,000 USD
Tourist footfall
500,000 visitors
Major local events
Cappadocia Balloon Festival
Seasonal attractions
Hot air balloon rides, Cave tours
Online vs. In-Store Shopping Trends
E-commerce penetration
20 %
Click-and-collect adoption
15 %
Local preference for in-store shopping
70 %
Retail & Mall Performance
Total retail space
500,000 sqft
Retail space per capita
3.2 sqft/person
Projected growth in retail space
2 %
Retail leakage rate
10 %
Sustainable retail demand
Moderate
Major upcoming retail projects
1 new mall
Consumer Behavior & Spending
Grocery market share - Top 3 retailers
Retailer A: 30%, Retailer B: 25%, Retailer C: 20% %
Consumer spending patterns
Essentials: 60%, Discretionary: 40% %
Grocery expenditure trends
Stable
Luxury retail performance
Low
Top mall shopping preferences
Convenience, Variety
Shopping trips to other cities
15 %
Key drivers for mall visits
Events, Dining
Preferred brand categories
Value fashion, Electronics
Competitive & Site Analysis
Number of existing malls
2 malls
Total retail footfall - annual visits
2,000,000 visits
Retail market gaps
Luxury retail, Specialty stores
Trade area population
200,000 people
Retail potential in catchment area
Moderate
Projected retail growth rate
2.5 %
Preferred mall layouts
Open-air, Mixed-use
Site & Accessibility
Public transport access
Moderate
Walkability score
60 index
Road infrastructure & car access
High
Parking capacity in comparable malls
1,000 spaces
Surrounding land use & future developments
Residential, Tourism