Key Insights as of Jun 2025
Market Demographics
Population size
202,719 people
Population growth rate
1.8 %
Age distribution
35,500 (0-14); 120,000 (15-64); 47,219 (65+) people
Household size
5.2 people
Household composition
65% families, 25% singles, 10% others %
Education levels
30% high school, 20% bachelor’s, 5% advanced degrees %
Economic Indicators
Median household income
48,000 SAR
Employment rate
92 %
Job growth
1.5 %
Dominant industries
Oil, retail, public sector
Cost of living index
85 index
Consumer Spending & Buying Power
Retail sales per capita
12,000 SAR
Disposable income
36,000 SAR
Spending behavior - apparel
15 %
Spending behavior - dining
20 %
Spending behavior - electronics
10 %
Competition & Retail Presence
Existing retail mix
40% local, 60% national chains %
Number of competitors
50 stores
Market saturation
Moderate
Presence of anchor tenants
Carrefour, Panda
Foot traffic from nearby businesses
10,000 visitors/month
Real Estate & Infrastructure
Rent costs
1,200 SAR/sq m/year
Property values
3,500 SAR/sq m
Zoning laws
Commercial zoning in downtown
Business permits
6-12 months months
Availability of retail space
15,000 sq m
Proximity to major roads
2 km
Public transportation access
Limited
Parking availability
500 spaces
Traffic & Accessibility
Pedestrian traffic
5,000 people/day
Vehicle traffic
20,000 vehicles/day
Public transport accessibility
30 %
Commute times
20 minutes
Work patterns
60% daytime, 40% evening %
Psychographics & Consumer Lifestyle
Shopping preferences
50% value, 30% convenience, 20% luxury %
Brand affinity
Zara, H&M, Samsung
Consumer loyalty
60 %
Entertainment and leisure trends
Cafes, cinemas
Crime Rates & Safety
Crime statistics
1,200 incidents/year
Shoplifting rates
150 incidents/year
Public safety measures
CCTV, security patrols
Tourism & Seasonal Factors
Tourist spending
5,000,000 SAR/year
Tourist footfall
50,000 visitors/year
Major local events
Arar Summer Festival
Seasonal attractions
Winter markets
Online vs. In-Store Shopping Trends
E-commerce penetration
25 %
Click-and-collect adoption
15 %
Local preference for in-store shopping
70 %
Retail & Mall Performance
Total retail space
50,000 sq m
Retail space per capita
0.25 sq m/person
Projected growth in retail space
5 %
Retail leakage rate
20 %
Sustainable retail demand
Moderate
Major upcoming retail projects
New downtown mall
Consumer Behavior & Spending
Grocery market share - Retailer 1
Carrefour: 35 %
Grocery market share - Retailer 2
Panda: 30 %
Grocery market share - Retailer 3
Al Othaim: 20 %
Consumer spending patterns
40% necessities, 30% discretionary %
Grocery expenditure trends
5 %
Luxury retail performance
Low
Top mall shopping preferences
Arar Mall
Shopping trips to other cities
15 %
Key drivers for mall visits
Dining, entertainment
Preferred brand categories
Value fashion, electronics
Competitive & Site Analysis
Number of existing malls
2 malls
Total retail footfall
1,500,000 visits/year
Retail market gaps
Luxury retail, specialty stores
Trade area population
250,000 people
Retail potential in catchment area
High
Projected retail growth rate
4 %
Preferred mall layouts
Open-air, mixed-use
Site & Accessibility
Public transport access
Limited
Walkability score
60 index
Road infrastructure & car access
Good
Parking capacity in comparable malls
1,000 spaces
Surrounding land use & future developments
Residential, commercial